Last weekend’s Floyd Mayweather vs. Conor McGregor fight was a sports marketing match made in heaven. It brought together the fan bases of the UFC and boxing — along with those who couldn’t resist the hype — to watch the controversial fighters duke it out in Vegas. Although final pay-per-view numbers have yet to roll in, it’s estimated the fight’s purse will be worth over $700 million.
The estimated figures are incredible, but they could have been much higher. According to Irdeto, a software security technology and cyber services company, nearly 2,930,598 viewers watched the fight over 239 illegal streams identified by the firm. 67 of those were previously known, while many others sprang up just for Mayweather-McGregor. Pirates exploited multiple channels, including Facebook, YouTube, Periscope, and Twitch to illegally distribute the event.
In addition to the live streams, an estimated 445,000 internet users illegally downloaded the fight after its conclusion. According to the New York Post, if all of the people who watched the fight illegally had paid to see it on pay-per-view, it could have brought in an additional $200 million in revenue. It cost $99.95 to watch the event on pay-per-view in the U.S., compared to £19.95 (about $26) in the U.K. and €24.95 (about $30) in Ireland.
Mayweather defeated McGregor in the 10th round in a TKO decision.
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We could start a rumor.
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.