GOOD

A Startup Idea to Cure Your Weekend Hangover Before Work

Hungover Londoners receive a break from their morning slog to work thanks to a small noodle company's free "hangover cure" pack and taxi ride.

Your weekends may be full of partying. Well, a small business' free taxi pilot program has sprung up in London recently, promising hungover workers a safe morning ride with a side of steamy noodles and a bottle of orange juice to beat back the effects of one too many.


Called Kab-U-To-Work, the taxi service is an experiment run by Kabuto Noodles, a store-bought, ready-to-eat line of noodle cups based in the U.K. and founded by Crispin Busk.

But what's a ramen company doing in the taxi business? According to Kabuto Noodles' website, "We often get told that a steaming pot of Kabuto Noodles has rescued a fuzzy head, so we've decided to go an extra step further and create the ultimate hangover cure."

Aside from the ramen and orange juice, the company's trial service also provides riders with mints and a pair of sunglasses--all the necessary tools to cover up the previous night's liver beating from co-workers and managers.

By either emailing Kabuto Noodles or tweeting them @KabutoNoodles using the hashtag, #Kabutowork, a few Londoners received the complimentary ride before the trial ended on Christmas. Those few seem to have taken to it well.

Capitalizing on the experiment's success, Kabuto Noodles is toying with the idea of expanding the service outside of London in 2014. In an interview with HuffPost Live, Paul Dazeley, Kabuto Noodles marketing manager, said:

"We just wanted to see what it was like, what kind of reception we'd get, and actually we're going to look at possibly doing something more next year, maybe bigger, maybe look at different cities where we can actually look at it in more viable, sustainable way."

\n

That includes, according to Dazely, a paid taxi service--replete with the company's "hangover cure" pack--and branching out to New York City.

"We have started to expand. We are in a few different European countries now and yeah, we are growing very, very fast," said Dazeley. "There's literally just two people at Kabuto Noodles at the moment, we're still a small company, but New York is definitely in our sights."

It'll be interesting to see how the service will fare in New York's embattled taxi scene, where Mayor Michael Bloomberg's attempt to standardize cabs under his Taxi of Tomorrow program and ride-share startups continue to slam against staunch industry resistance.

But Kabuto Noodles may be on to something by appealing to the sluggish drunkard in all of us rather than reinventing the taxi cab.

Photo from Kabuto Noodles

Articles
via National Nurses United/Twitter

An estimated eight million people in the U.S. have started a crowdfunding campaign to help pay for their own or a member of their household's healthcare costs, according to a survey released Wednesday.

The poll, which was conducted by the National Opinion Research Center (NORC) at the University of Chicago, also found that in addition to the millions who have launched crowdfunding efforts for themselves or a member of their household, at least 12 million more Americans have started crowdfunding efforts for someone else.

Keep Reading
Health
via Library of Congress

In the months after the Japanese bombed Pearl Harbor in 1941, President Franklin D. Roosevelt authorized the military to move Japanese-Americans into internment camps to defend the West Coast from spies.

From 1942 to 1946, an estimated 120,000 Japanese Americans, of which a vast majority were second- and third-generation citizens, were taken from their homes and forced to live in camps surrounded by armed military and barbed wire.

After the war, the decision was seen as a cruel act of racist paranoia by the American government against its own citizens.

The internment caused most of the Japanese-Americans to lose their money and homes.

Keep Reading
Communities

Step by step. 8 million steps actually. That is how recent college graduate and 22-year-old Sam Bencheghib approached his historic run across the United States. That is also how he believes we can all individually and together make a big impact on ridding the world of plastic waste.

Keep Reading
The Planet