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Brazilian Ice Sculptures Encourage Organ Donation via Great Design

São Paulo, Brazil launches a trippy new public art campaign to get residents to donate their organs.

Checking that “Organ Donor” box on forms and papers saves lives, but does it capture the imagination? Beneficência Portuguesa Hospital, in São Paulo, Brazil, recently launched a unique public art campaign to get residents to think of others, and donate their unused organs. The hospital installed a series of “Ice Men,” life-like, frozen statues of figures with visible internal organs, made of resin, that melt away to leave behind a single organ as a memento. These sculptures were created to represent the passage of life into death, the temporality of the human condition, and the ability we have to leave something tangible behind.


A metaphor for the circle of life, the ice statues were made with recycled water, which when melted were then transformed into new statues. “We used them as an analogy to the human body,” says Manuel Coelho, Executive Superintendent of Marketing at Beneficência Portuguesa of São Paulo.“We at health institutions have the obligation to encourage the population to discuss the issue with their families. Open and honest dialogue about organ donation will in itself greatly boost permissions in case of death.”

In Brazil, and many other nations, lack of familial consent (and consensus) on organ donation has led to a scarcity. Below, learn more about organ donation, and view the campaign video for Ice Men:

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via Jim Browing / YouTube

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"I got an 'invoice' email telling me that I had paid for a $3800 laptop," Browning writes on his YouTube page. "No links... just a phone number. It's a real shame that these scammers emailed me because I was able to find out exactly who they were and where the were."

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HG B / YouTube

Danielle Reno of Missouri left her car running and it was stolen by thieves. But she wasn't going to let her car go so easily.

For 48 hours this owner of a pet rescue tracked the charges being made on her credit card. Ultimately, she found her car at a local Applebee's, and then went after the thieves.

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via Bossip / Twitter

Sens. Elizabeth Warren and Bernie Sanders took aim at former New York City Mayor Michael Bloomberg onstage at Wednesday's Las Vegas Democratic debate, likening the billionaire businessman to President Donald Trump and questioning his ability to turn out voters.

Sanders began by calling out Bloomberg for his stewardship of New York's stop and frisk policy that targeted young black men.

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