Can Free Cell Phones Motivate Kids to Learn? (UPDATED) Can Free Cell Phones Motivate Kids to Learn? (UPDATED)
Lifestyle

Can Free Cell Phones Motivate Kids to Learn? (UPDATED)

by Amanda M. Fairbanks

October 11, 2010

We use financial incentives all the time, but does incentivizing education—paying excellent teachers more money, paying students for grades, even paying students (and their parents) for better performance—work?

"We're making academic success as covetable as a Cadillac Escalade or a Jay-Z album to address the demand side of the equation," said Andrew Essex, CEO of Droga5, the advertising agency that conceived of The Million. "We're giving kids something they actually want."

Photos courtesy of The Million.

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Can Free Cell Phones Motivate Kids to Learn? (UPDATED)