Cessna Defends Corporate Jets with Business Jargon Madlib Ad
Corporate jets have a bad name these days. And between all the negative publicity and the generally hard economic times, new planes are down at...
Corporate jets have a bad name these days. And between all the negative publicity and the generally hard economic times, new planes are down at the bottom of companies' shopping lists. This, of course, is bad for makers of private jets, like Cessna.So Cessna is fighting back with an ad campaign to "address misinformation on the business use of general aviation aircraft." See below.
Hear that, executives? Don't be a bitch. It doesn't matter how dry your eyeballs get. Never blink. And make sure that you adjust to tempestuous times with bold decisiveness, as long as you don't boldly decide to forgo certain wasteful modes of transportation. We're not trying to stroke your ego. We're just trying to sell you a jet. RISE.Don't get me wrong, I don't want people at Cessna to lose their jobs and there's something romantic about Chuck Yeager and the flinty-dude-with-his-own-prop-plane brand of private aviation, but the notion that executives need to be flying all over the country constantly when we have teleconferencing is a joke.You can read Cessna's accompanying press release here.Via Cliff Kuang, who posted about it for Fast Company (which I hereby propose rebrands itself as Fasting Company).