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Innovative, Reusable "Replenish" Spray Bottle Could Disrupt Home Cleaning Market

The innovative and refillable Replenish spray bottle could be a truly disruptive product, reducing and reusing first, and recycling later.

We love to tout sustainability in the consumer sector, but of the 60 billion pounds of plastic discarded annually, only 7 percent is recycled—meaning that billions of pounds end up in landfills. That said, recycling shouldn't be our only objective; the other Rs (reduce and reuse) should be our primary targets.

That's where Replenish comes in. The company rightly describes its new spray bottle as a "disruptive" product: Its reusable spray bottle is made of a sturdy, durable PET-1 plastic, meaning you don't have to replace it (though every part of it is recyclable). At the bottom of the bottle is an interchangeable "twist-on concentrate pod." To use it, you simply attach the pod to the bottle, flip it upside down, squeeze the pod until the internal measurement cup is full, and add with water. Each pod contains four bottles' worth of concentrate, and each time you buy a refill, you're not only reducing plastic waste, you're also saving money on packaging.

"When you buy a spray bottle of normal household cleaner," says founder Jason Foster, "you're basically paying for water and plastic. I kept thinking, why are we wasting money and resources shipping water and plastic. Replenish is a drastic reduction on both counts."

An added bonus is that, once stores start carrying it, they can store far more inventory of pods on their shelves—making it a win for consumers, retailers, and the environment. Order yours here.

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