Dentsu London's paint sound sculpture campaign for the Canon Pixma captures a surreal and instantaneous beauty that escapes the naked eye.
As marketing campaigns go, Dentsu London's effort for the Canon Pixma is pretty captivating. In the following video, drops of paint sit atop a speaker. When sound blasts from the speaker, reverberations send paint flying into the air, and the Pixma takes thousands of photos over the course of a mere second. The results are a series of paint sound sculptures.