Only Children Can See the Secret Anti-Abuse Message On This Ad Only Children Can See the Secret Anti-Abuse Message On This Ad
The GOOD Life

Only Children Can See the Secret Anti-Abuse Message On This Ad

by Tasbeeh Herwees

May 7, 2013

This innovative ad comes by way of ANAR, a Spanish children's aid organization. Any passerby taller than 4'15" would only see the solemn face of a young boy and this message: "Sometimes, child abuse is only visible to the child suffering it." From a child's point-of-view, however, the ad is transformed: the little boy's face is bruised and a phone number is printed alongside it, with this message: "If somebody hurts you, phone us and we’ll help you." (via Gizmodo)

Recently on GOOD
The
Daily
GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
Ted Cruz's old college roommate shares memories of living with candidate: "A huge asshole." https://t.co/Lcsn7I4vb3 https://t.co/cbdfVKJ3Bw
Only Children Can See the Secret Anti-Abuse Message On This Ad