Robert Reich On Greenwashing

Robert Reich (Clinton's Secretary of Labor and all-around mensch) wrote a little essay recently about the questionable intent behind some corporate greening efforts.His basic point:"Firms that go green to improve their public relations, or cut their costs, or anticipate regulations are being smart, not virtuous....So don't expect corporations to lead the charge on global warming. That's government's job. And next time you hear a company boast about how environmentally friendly it is, hold the applause."Sure, corporations that go green in a meaningful way just to survive don't get altruism points, but you don't necessarily need to hold the applause. Give yourselves a round for contributing to a situation in which corporations feel the pressure to change.