Since debuting Friday night on YouTube, "That's Why I Chose Yale," a promotional video produced by Yale's Admissions Office, has been viewed nearly 50,000 times.The Yale Daily News reports that the video, equal parts "Glee" and "High School Musical," was a brainchild of recent alumni and current students, who thought it better captured the current Yale experience than the previously used materials that featured students on rollerblades."It's going to get noticed because there's nothing like it," said Jeff Brenzel, Yale's Dean of Admissions. "I expect that there will be parodies and attempts at imitation."

Is this the future of web-based recruitment or an amusing one-off?

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[youtube]http://www.youtube.com/watch?v=tGn3-RW8Ajk

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