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Bumble develops AI personas to go on dates for you, 'literally a Black Mirror episode'

Bumble founder's 'AI dating concierge' idea has not been received well by the online community.

Bumble develops AI personas to go on dates for you, 'literally a Black Mirror episode'
Representative Cover Image Source: A smartphone with the dating app Bumble is seen on the screen in Hong Kong, Hong Kong, on August 08, 2018. (Photo by Yu Chun Christopher Wong/S3studio/Getty Images)

AI is revolutionizing many fields, from social media to tech, and now it's making waves in online dating. Bumble founder Whitney Wolfe Herd recently discussed with Business Insider how AI could transform modern dating, suggesting that singles might soon use AI dating concierges to initiate conversations with potential matches on their behalf.

Image Source: Whitney Wolfe Herd, Founder & CEO, Bumble speaks onstage during Vox Media's 2023 Code Conference at The Ritz-Carlton, Laguna Niguel on September 27, 2023 in Dana Point, California. (Photo by Jerod Harris/Getty Images for Vox Media)
Image Source: Whitney Wolfe Herd, Founder & CEO, Bumble speaks onstage during Vox Media's 2023 Code Conference at The Ritz-Carlton, Laguna Niguel on September 27, 2023, in Dana Point, California. (Photo by Jerod Harris/Getty Images for Vox Media)

At the Bloomberg Technology Summit, Whitney Wolfe Herd, who recently stepped down as Bumble's CEO, explained how AI could reshape modern dating. In an interview with Bloomberg's Emily Chang, Herd revealed Bumble's plans to develop an "AI dating concierge." She described a future where these AI concierges could interact with each other, reducing the overwhelming task of communicating with numerous potential matches.

When asked to elaborate on the "AI dating concierge" concept, Herd explained, "It could scan all of San Francisco for you and suggest the top three people you should meet." She emphasized the importance of correctly implementing AI, stating, "That's the power of AI if harnessed the right way."

Representative Image Source: Bumble is seen during Pickle! For Purpose Celebrity Pickleball Tournament at Pepperdine University on September 30, 2023 in Malibu, California. (Photo by Charley Gallay/Getty Images for The Colton Underwood Legacy Foundation)
Image Source: Bumble is seen during Pickle! For Purpose Celebrity Pickleball Tournament at Pepperdine University on September 30, 2023, in Malibu, California. (Photo by Charley Gallay/Getty Images for The Colton Underwood Legacy Foundation)

This is not the first time Herd has stressed the role of AI in the dating app. During a conversation with Bloomberg last year, she talked about how AI could assist its users by teaching them how to flirt. "The average US single doesn't date because they don't know how to flirt, or they're scared they don't know how." She added, "What if you can leverage the chatbot to instill confidence, to help someone feel really secure before they go and talk to a bunch of people they don't know."



 

Herd's "AI dating concierge" idea has not been received well by the online community, with many people calling it "literally the plot of a 'Black Mirror' episode." An X user, @tsarnick, shared a clip where Herd is seen explaining the concept to the audience. In the comments section, several others joined in to share their opinions. "Literally the plot of Black Mirror: Season 4, Episode 4," wrote @tomhfh and @RunemirQi added: "People would do anything these days just to avoid the responsibility of actually connecting with a human being."



 



 

Since its launch in 2014, Bumble has grown to over 50 million active users, according to Enterprise Apps Today.

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