The minds behind Project M and the B-Cycle bike sharing program are joining forces to start a business incubator for social entrepreneurs.
Bogusky, creative mind behind both the B-Cycle bike sharing systems and those creepy Burger King ads, left his post at ad agency Crispin Porter + Bogusky last year to start The FearLess Cottage with Rob Schuham, head of the marketing agency AMG and founder of think tank Undercurrent. Now the duo has teamed with Bielenberg, who started the global design collective Project M, creators of PieLab, Buy a Meter, and design interventions from Iceland to Detroit. COMMON hopes to take the entrepreneurial, startup mentality of FearLess and apply it to Project M's approach of "thinking wrong" to arrive at powerful creative solutions.
At the core of COMMON is collaboration, Bielenberg says. Like Project M, which gathers small groups of design thinkers for intense bursts of problem solving, COMMON will bring together people who can rapidly prototype solutions for social problems. Projects will be treated and conceived as small startups in publicly-facing "out-cubators" (not "in"-cubators, get it?).
Currently, COMMON exists as a presentation deck, which you can download here (PDF) and an email where you can sign up for updates. But Bielenberg says to stay tuned for some interesting developments. "This is really exciting," says Bielenberg. "Like Project M attached to a Saturn rocket."