Behold: John's Phone, the simplest mobile phone in the world.
Here's a video of Haynes's first look at the phone.
Wonderful. That it's a quad band phone capable of accepting any sim card allows it to work anywhere in the world (other than Japan). My only question is the necessity of the address book, which strikes me as a bit gimmicky; might a smooth, flat surface on the back of the phone achieved a more thorough sense of simplicity? It certainly would have been more elegant. Still, the thing is rather cute.