New site "Add or Delete" crowdsources the commercials people hate and then lets them sound off on why they're bad.
Have you ever seen a bad commercial? Of course you have. You’ve probably seen tens of thousands of bad commercials. In New York City in 2007, it was estimated that citizens saw around 5,000 ads a day, and a survey found that half the respondents agreed advertising had “gotten out of control.”
But how to change all that without getting to the head of a Fortune 500 company and a billion-dollar ad budget? Lucky for you, now there’s “Add or Delete.”
Started just in time for the commercial chaos that is the Super Bowl, Add or Delete offers ordinary citizens a simple forum to upload and then “add or delete” a certain commercial based on whether they believe it "adds" value to our society's fabric—think of it as a “like or dislike” button on any number of social networking sites.
The ultimate goal of the Add or Delete project is twofold: To direct advertiser attention to the idea that scantily clad women selling beer is unappealing to a great many people, and to suggest that companies reduce their ad budgets and donate a fraction of that money to good.
Because while spending $100,000 a second to promote Bud Light might make some football fans laugh come Sunday, that money could also drastically change the lives of countless people around the world.