Intermission: An Autonomous Wooden Xylophone in the Forest

Here's a look at what happens when you build a magnificent wooden xylophone atop a thickly forested hillside and rig it to play Bach's Cantata 147, "Jesu, Joy of Man's Desiring." Warning: It's an advertisement.

[youtube]http://www.youtube.com/watch?v=C_CDLBTJD4M

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The above commercial, for the NTT Docomo Touch Wood mobile phone, is such a thing of beauty that I have to ask: If an agency creates a heartwarmingly inventive art project in the middle of the forest and there's no one around to see that it's an ad, does it still have creative integrity?

I think it does. If all ads were this inventive, then being bombarded by 3,000 of them each day—as most Americans are—might not be so bad.

Via David Rager