Intermission: An Autonomous Wooden Xylophone in the Forest Intermission: An Autonomous Wooden Xylophone in the Forest
Culture

Intermission: An Autonomous Wooden Xylophone in the Forest

by Patrick James

April 13, 2011

Here's a look at what happens when you build a magnificent wooden xylophone atop a thickly forested hillside and rig it to play Bach's Cantata 147, "Jesu, Joy of Man's Desiring." Warning: It's an advertisement. 

The above commercial, for the NTT Docomo Touch Wood mobile phone, is such a thing of beauty that I have to ask: If an agency creates a heartwarmingly inventive art project in the middle of the forest and there's no one around to see that it's an ad, does it still have creative integrity?

I think it does. If all ads were this inventive, then being bombarded by 3,000 of them each day—as most Americans are—might not be so bad.

Via David Rager

Recently on GOOD
The
Daily
GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
This pic of a grandpa fixing wife's hair too adorable not to go viral https://t.co/lvuWmNLv5W https://t.co/cpgn7g0zJV
Intermission: An Autonomous Wooden Xylophone in the Forest