This thing is utterly endearing. It's a blanket with a story written on it. From the site:
Once upon a time there was a blanket. This blanket had several sheets containing a traditional bedtime story. Each "page" adds a layer of linen making you warmer (or cooler) and comfier hopefully guiding you and your partner into a pleasant night's sleep.
CORRECTION: This post was initially miscategorized as "Buying," but the blanket is not yet for sale.