Read Between the Lines: Not All Crowdfunding Projects are Meant to Be Read Between the Lines: Not All Crowdfunding Projects are Meant to Be
The GOOD Life

Read Between the Lines: Not All Crowdfunding Projects are Meant to Be

by Alessandra Rizzotti

June 27, 2013

As someone who curates crowdfunding projects weekly for, I'm wary of the legitimacy of every project I consider. Not all projects aim to do good or are meant to, so it's important to research them and read between the lines to make funding decisions you can believe in.

Some projects don't even deliver the rewards they claim to promise, or don't end up achieving their goals. According to a CNNMoney investigation last year, "84 percent of Kickstarter projects don't ship on time. In other cases, products have failed to materialize after creators promised more than they could deliver."

Ken Hoinsky's book project on Kickstarter, Above the Game: A Guide to Getting Awesome with Women, was a little different. It was marketed as a "Dating Guide," but when blogger Casey Malone dug further on Seddit, he discovered Hoinsky's "advice" was misogynistic. "Don't ask for permission, GRAB HER HAND, and put it right on your dick" and "Force her to rebuff your advances" are just two outrageous directives from the author.
After the project raised more than $15,000, got 50,000-plus signatures to take the project down, and now Kickstarter has responded by donating $25,000 to anti-sexual violence program, RAINN (Rape, Abuse and Incest National Network). And, according to the site, to avoid future similar issues, they're banning "seduction guides."

But does Kickstarter's response even solve the bigger problem and did they have to do anything beyond removing the project?
It's not our place to say what should be on someone's site, but Kickstarter's Terms of Use state:

The problem is, Hoinsky's actual Kickstarter page had nothing offensive on it and Kickstarter doesn't vet projects outside of what's posted on their site.
It's wonderful we have crowdsourced platforms. It makes the world that much more democratic. Communities are formed over causes and creative innovation. But, does this mean that crowdfunding platforms need to do further digging, just like Malone did, or is it up to the potential funders?
I say, funders should know what they're funding, just like they should know more about the companies they bank with and the stocks in which they invest.
Here are four things you can do before donating to a crowdfunding campaign:
1) Don't assume every project is legit or meant to do good. There are scammers out there that don't even have goals to create anything. So, read about the project owners. Find outside sources from their funding page that discuss what they aim to do.
2) Use your judgement. Whatever your moral compass may be, let it be your guide.
3) If you see a project that could be offensive, report it to the crowdfunding platform. Unless you speak out, they may never be aware there's a problem.

4) Crowd-do before you crowdfund. Stay informed.

Image courtesy of

Alessandra Rizzotti More Info

Alessandra Rizzotti has written for GOOD, Little Darling, Idealist, Takepart, Heeb, Smith, Hello Giggles, Reimagine, and has been featured on The White House blog for her work on the editorial series “Women Working to Do Good.” The editorial series she created for GOOD, “Push for Good,” helped raise over one million dollars for crowdfunding projects in social impact, and she helped launch impact campaigns with GOOD for Purina, GAP, Focus Features, Google, Apollo, and National MS Society. She’s also been published in three Harper Perrennial books with her six word memoirs, as well as four monologue books for Hal Leonard/Applause in collaboration with Grammy winner and GOOD member Alisha Gaddis. Her video art has been featured in Miranda July and Harrell Fletcher’s “Learning to Love You More” Gallery at the Baltic Contemporary Art Museum. In her free time, she beekeeps, volunteers with nonprofit organization Honeylove, and edits children’s chapbooks for 826 LA. At nonprofit The Trevor Project, Alessandra writes about their suicide prevention and crisis intervention programs for LGBTQ youth, helping forward their mission to save young lives.
Some recent articles by Alessandra Rizzotti:
Recently on GOOD
Sign up to receive the best of GOOD delivered to your inbox each and every weekday
It’s time for Americans to get over it and embrace the bidet.
Read Between the Lines: Not All Crowdfunding Projects are Meant to Be