GOOD

Anti-Tobacco Efforts Skyrocket After Thailand Introduces Ink Made From Diseased Smokers’ Lungs

For Thailand’s new anti-smoking campaign, the medium is literally the message

image via vimeo screen capture

Smoking is unquestionably awful for you. It fills your lungs with chemicals, causes cancer, and can lead to heart disease, emphysema, and even strokes. Slightly less certain, though, is the most effective method for quitting cigarettes, once you’ve become hooked.


image via vimeo screen capture

That’s a huge problem in Thailand, where a reported 90 percent of smokers indicate a willingness to put down their cigs, but find themselves lacking the supportive means to do so. Thanks, however, to a new and innovative public wellness campaign from the Thai Health Promotion Foundation, health centers are reporting an astonishing increase in participation for their quitting programs. And it’s all due to a jar of ink.

“The Black Lung” is a special blend of writing ink created by combining pigments, dyes, and samples of diseased lung, all donated by lifelong smokers following their deaths. Once created, the ink was put on display at events across Thailand, and featured on handwritten signs urging tobacco users to quit. This “message from the lungs” was shared by over 100,000 people across social media, and has since become an anti-smoking phenomenon in that country.

[/vimeo]

Created by BBDO Proximity Thailand ad agency with the help of medical center at Chulalongkorn University, the campaign is a “medium is the message” example that would make Marshal McLuhan proud. What’s more, the ads are having an undeniable effect: Across Thailand, anti-tobacco programs have reportedly seen a 500 percent increase in participation as a result of the ink.

[via Ad Week]

Articles

Between Alexa, Siri, and Google, artificial intelligence is quickly changing us and the way we live. We no longer have to get up to turn on the lights or set the thermostat, we can find the fastest route to work with a click, and, most importantly, tag our friends in pictures. But interacting with the world isn't the only thing AI is making easier – now we can use it save the world, too.

Keep Reading Show less
Good News

An anonymous White House official claims President Trump cruelly limited Hispanic immigrants in their new book, "A Warning."

The book, to be released on November 19, gives an alleged insider account of the Trump White House and paints a picture of the president as a chaotic man who lacks the mental and moral acumen required for the job.

The anonymous staffer says that Trump once feigned a Hispanic accent and made fun of women attempting to immigrate to the U.S.

Keep Reading Show less
Politics
via KTVU / YouTube

The 63-year-old Oakland-Alameda Coliseum, currently branded the RingCentral Coliseum, is one of the most decrepit sports venues in America.

The home to the the NFL's Oakland Raiders (until they move to Las Vegas next season) and MLB's A's, is notoriously known as the Black Hole and has made headlines for its frequent flooding and sewage issues.

One of the stadium's few positive aspects is its connection to public transportation.

Keep Reading Show less
Hero Video
Yad Vashem

Since 1992, the Jewish Foundation for the Righteous has been holding reunion ceremonies between Holocaust survivors and rescuers once a year. But the tradition is coming to an end, as many have died or are too frail to travel. What might be the last reunion of its kind took place when a 92-year-old woman met up with the two surviving family members that she helped hide during the Holocaust, and their descendants.

Sarah Yanai and Yossi Mor introduced Melpomeni Dina (nee Gianopoulou) to their almost 40 family members, all decedents of the Mordechai family, the family of seven that Dina and her two sisters hid during WWII. "There are no words to describe this feeling," Dina told the Jeruselum Post. "It is very emotional for us to be together again."

Keep Reading Show less
Culture
via Facebook / Autumn Dayss

Facebook user and cosplayer Autumn Dayss has stirred up a bit of Halloween controversy with her last-minute costume, an anti-Vaxx mother.

An image she posted to the social network shows a smiling Dayss wearing a baby carrier featuring a small skeleton. "Going to a costume party tonight as Karen and her non-vaccinated child," the caption over the image reads.

Keep Reading Show less
Health