GOOD

Anti-Tobacco Efforts Skyrocket After Thailand Introduces Ink Made From Diseased Smokers’ Lungs

For Thailand’s new anti-smoking campaign, the medium is literally the message

image via vimeo screen capture

Smoking is unquestionably awful for you. It fills your lungs with chemicals, causes cancer, and can lead to heart disease, emphysema, and even strokes. Slightly less certain, though, is the most effective method for quitting cigarettes, once you’ve become hooked.


image via vimeo screen capture

That’s a huge problem in Thailand, where a reported 90 percent of smokers indicate a willingness to put down their cigs, but find themselves lacking the supportive means to do so. Thanks, however, to a new and innovative public wellness campaign from the Thai Health Promotion Foundation, health centers are reporting an astonishing increase in participation for their quitting programs. And it’s all due to a jar of ink.

“The Black Lung” is a special blend of writing ink created by combining pigments, dyes, and samples of diseased lung, all donated by lifelong smokers following their deaths. Once created, the ink was put on display at events across Thailand, and featured on handwritten signs urging tobacco users to quit. This “message from the lungs” was shared by over 100,000 people across social media, and has since become an anti-smoking phenomenon in that country.

[/vimeo]

Created by BBDO Proximity Thailand ad agency with the help of medical center at Chulalongkorn University, the campaign is a “medium is the message” example that would make Marshal McLuhan proud. What’s more, the ads are having an undeniable effect: Across Thailand, anti-tobacco programs have reportedly seen a 500 percent increase in participation as a result of the ink.

[via Ad Week]

Articles
via Barry Schapiro / Twitter

The phrase "stay in your lane" is usually lobbed at celebrities who talk about politics on Twitter by people who disagree with them. People in the sports world will often get a "stick to sports" when they try to have an opinion that lies outside of the field of play.

Keep Reading
Culture

The Free the Nipple movement is trying to remove the stigma on women's breasts by making it culturally acceptable and legal for women to go topless in public. But it turns out, Free the Nipple might be fighting on the wrong front and should be focusing on freeing the nipple in a place you'd never expect. Your own home.

A woman in Utah is facing criminal charges for not wearing a shirt in her house, with prosecutors arguing that women's chests are culturally considered lewd.

Keep Reading

In August, the Recording Academy hired their first female CEO, Deborah Dugan. Ten days before the Grammys, Dugan was placed on administrative leave for misconduct allegations after a female employee said Dugan was "abusive" and created a "toxic and intolerable" work environment. However, Dugan says she was actually removed from her position for complaining to human resources about sexual harassment, pay disparities, and conflicts of interest in the award show's nomination process.

Just five days before the Grammys, Dugan filed a complaint with the Equal Employment Opportunity Commission, and her claims are many. Dugan says she was paid less than former CEO Neil Portnow. In 2018, Portnow received criticism for saying women need to "step up" when only two female acts won Grammys. Portnow decided to not renew his contract shortly after. Dugan says she was also asked to hire Portnow as a consultant for $750,000 a year, which she refused to do.

Keep Reading