A tricycle billboard bus provides local advertising and a free ride for school kids in Africa.
Socially innovative French company, Instinct has just developed a fantastic solution for rural populations. Their vehicle called the TriKademiK is built to get six kids to school at a time and also provides a billboard for local advertisers.
As reported in Springwise's innovation newsletter today:
In some parts of Africa, children must walk as many as 10 km to get to school, making consistent attendance a challenge. At the same time, the African advertising industry is growing faster than any other in the world — almost 20 percent annually. Add those two facts together, and you can see the rationale behind TriKademiK.
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The bike is provided free to the community and is paid for by advertisers who want to be associated with the program.
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