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These 6 Female Illustrators Were Just Hired To Remake Beer Company’s Sexist Beer Ads

Alcohol companies are starting to realize that sexist ads are turning off their fastest-growing consumer base

 Tod Perry
03.23.17

Studies show that women are drinking beer more than ever before. So alcohol companies are starting to realize sexist ads are turning off their fastest-growing consumer base. Plus, as more men are waking up to the reality of sexism, beer ads featuring scantily clad women are looking increasingly more outdated by the day. That’s why a Brazilian beer company is apologizing for its sexist past with a new ad campaign that attempts to empower women.

A new video released by Skol beer called “Reposter” opens with the the Brazilian company ripping up old its print ads featuring woman in swimsuits. “These images are part of our past … but the world has evolved, and so has Skol. This doesn’t represent us anymore,” the video says. It then reveals a new campaign where six female illustrators have come together to rework Skol’s old sexist ads into new posters. The new artwork features confident women with traditional Brazilian features and body types drinking beer on their own terms.

“I accepted this project because I think it’s important to deconstruct stereotypes, preconceived notions,” said Criola, one of Skol’s new artists. “One thing I wanted to do was take the woman away from the role of the person serving the beer. Now, she is drinking the beer,” artist Elisa Arruda added. Adweek applauds Skol’s efforts at making “sexism look tired” and for owning “its own problematic past.” Let’s hope their campaign is a success and other brewers follow suit.

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Food

Bill Gates explaining the internet to a smug David Letterman in 1995 is hilarious in hindsight

Looking back, the year 1995 seems like such an innocent time. America was in the midst of its longest streak of peace and prosperity. September 11, 2001 was six years away, and the internet didn't seem like much more than a passing fad.

Twenty-four years ago, 18 million U.S. homes had modem-equipped computers, 7 million more than the year before. Most logged in through America Online where they got their email or communicated with random strangers in chat rooms.

According to a Pew Research study that year, only 32% of those who go online say they would miss it "a lot" if no longer available.

Imagine what those poll numbers would look like if the question was asked today.

RELATED: Bill and Melinda Gates had a surprising answer when asked about a 70 percent tax on the wealthiest Americans

"Few see online activities as essential to them, and no single online feature, with the exception of E-Mail, is used with any regularity," the Pew article said. "Consumers have yet to begin purchasing goods and services online, and there is little indication that online news features are changing traditional news consumption patterns."

"Late Night" host David Letterman had Microsoft founder and, at that time the richest man in the world, on his show for an interview in '95 to discuss the "the big new thing."

During the interview Letterman chided Gates about the usefulness of the new technology, comparing it to radio and tape recorders.

Gates seems excited by the internet because it will soon allow people to listen to a baseball game on their computer. To which Letterman smugly replies, "Does radio ring a bell?" to laughter from the crowd.

But Gates presses Letterman saying that the new technology allows you to listen to the game "whenever you want," to which Letterman responds, "Do tape recorders ring a bell?"

Gates then tells Letterman he can keep up with the latest in his favorite hobbies such as cigar smoking or race cars through the internet. Letterman shuts him down saying that he reads about his interests in magazines.

RELATED: Bill Gates has five books he thinks you should read this summer.

The discussion ends with the two laughing over meeting like-minded people in "troubled loner chat room on the internet."

The clip brings to mind a 1994 segment on "The Today Show" where host Bryant Gumbel and Katie Couric have a similar discussion.

"What is internet anyway?" an exasperated Gumball asks. "What do you write to it like mail?"

"It's a computer billboard but it's nationwide and it's several universities all joined together and it's getting bigger and bigger all the time," a producer explains from off-stage.





bill gates david letterman 1995 internet gates explains internet late show with letterman 90s tv america online gates letterman internet
Culture

The 6 most important quotes from Hillary Clinton's epic interview with Howard Stern

via The Howard Stern Show / YouTube

Former Secretary of State, first lady, and winner of the popular vote in the 2016 presidential election, Hillary Clinton, sat own for an epic, two-and-a--half hour interview with Howard Stern on his SiriusXM show Wednesday.

She was there to promote "The Book of Gutsy Women," a book about heroic women co-written with her daughter, Chelsea Clinton.

In the far-reaching conversation, Clinton and the self-proclaimed "King of All Media" and, without a doubt, the best interviewer in America discussed everything from Donald Trump's inauguration to her sexuality.

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hillary clinton howard stern siriusxm sonald trump bernie sanders hillary clinton lesbian hillary clinton howard stern
Politics

British people guessed what Americans pay for basic healthcare and were stunned by the answers

via Politics Joe / YouTube

The healthcare systems in the United States and the United Kingdom couldn't be more different.

The UK's National Health Service is the largest government-run healthcare system in the world and the US's is largest private sector system.

Almost all essential health services in the UK are free, whereas in America cost can vary wildly based on insurance, co pays and what the hospitals and physicians choose to charge.

A medical bill in the US

One of the largest differences is cost. The average person in the UK spends £2,989 ($3915) per year on healthcare (most of which is collected through taxes), whereas the average American spends around $10,739 a year.

So Americans should obviously be getting better care, right? Well, the average life expectancy in the UK is higher and infant mortality rate is lower than that in the US.

RELATED: The World Health Organization declares war on the out of control price of insulin

Plus, in the U.S., only 84% of people are covered by private insurance, Medicare or Medicaid. Sixteen percent of the population are forced to pay out of pocket.

In the UK, everyone is covered unless they are visiting the country or an undocumented resident.

Prescription drugs can cost Americans an arm and a leg, but in the UK, prescriptions or either free or capped at £8.60 ($11.27).

via Wikimedia Commons

The one drawback to the NHS system is responsiveness. In the UK people tend to wait longer for inessential surgeries, doctor's appointments, and in emergency rooms. Whereas, the US is ranked as the most responsive country in the world.

RELATED: Alarmingly high insulin prices are forcing Americans to flock to Canada to buy the drug

The New York Times printed a fair evaluation of the UK's system:

The service is known for its simplicity: It is free at the point of use to anyone who needs it. Paperwork is minimal, and most patients never see a bill. … No one needs to delay medical treatment until he or she can afford it, and virtually everyone is covered. …

According to data from the Organization for Economic Cooperation and Development, the United States spent 17.2 percent of its economic output on health care in 2016, compared with 9.7 percent in Britain. Yet Britain has a higher life expectancy at birth and lower infant mortality.

Citizens in each country have an interesting perspective on each other's healthcare systems. UK citizens think it's inhumane for Americans have to pay through the nose when they're sick or injured. While Americans are skeptical of socialist medicine.

A reporter from Politics Joe hit the streets of London and asked everyday people what they think Americans pay for healthcare and they were completely shocked.

national health service us healthcare costs uk healthcare costs uk vs us healthcare
Health