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These 6 Female Illustrators Were Just Hired To Remake Beer Company’s Sexist Beer Ads

Alcohol companies are starting to realize that sexist ads are turning off their fastest-growing consumer base

 Tod Perry
03.23.17

Studies show that women are drinking beer more than ever before. So alcohol companies are starting to realize sexist ads are turning off their fastest-growing consumer base. Plus, as more men are waking up to the reality of sexism, beer ads featuring scantily clad women are looking increasingly more outdated by the day. That’s why a Brazilian beer company is apologizing for its sexist past with a new ad campaign that attempts to empower women.

A new video released by Skol beer called “Reposter” opens with the the Brazilian company ripping up old its print ads featuring woman in swimsuits. “These images are part of our past … but the world has evolved, and so has Skol. This doesn’t represent us anymore,” the video says. It then reveals a new campaign where six female illustrators have come together to rework Skol’s old sexist ads into new posters. The new artwork features confident women with traditional Brazilian features and body types drinking beer on their own terms.

“I accepted this project because I think it’s important to deconstruct stereotypes, preconceived notions,” said Criola, one of Skol’s new artists. “One thing I wanted to do was take the woman away from the role of the person serving the beer. Now, she is drinking the beer,” artist Elisa Arruda added. Adweek applauds Skol’s efforts at making “sexism look tired” and for owning “its own problematic past.” Let’s hope their campaign is a success and other brewers follow suit.

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Food

'High Castle' producers destroyed every swastika used on the show and the video is oh-so satisfying

via Chela Horsdal / Twitter

Amazon's "The Man in the High Castle" debuted the first episode of its final season last week.

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Chick-fil-A will finally stop giving to anti-LGBT charities, but only because it's bad for business

via Mike Mozart / Flickr

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But for years, the company has faced boycotts for supporting anti-LGBT charities, including the Salvation Army, the Fellowship of Christian Athletes, and the Paul Anderson Youth Home.

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via Thomas Hawk / Flickr

The Fellowship of Christian Athletes explicitly announced it was anti gay marriage in a recent "Statement of Faith."

God instituted marriage between one man and one woman as the foundation of the family and the basic structure of human society. For this reason, we believe that marriage is exclusively the union of one man and one woman.

The Paul Anderson Youth Home teaches boys that homosexuality is wrong and that same-sex marriage is "rage against Jesus Christ and His values."

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In 2012, Chick-fil-A's CEO, Dan Cathy, made anti same-sex marriage comments on a radio broadcast:

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The company recently lost several bids to provide concessions in U.S. airports. A pop-up shop in England was told it would not be renewed after eight days following LGBTQ protests.

Chick-fil-A also has plans to expand to Boston, Massachusetts where its mayor, Thomas Menino, pledged to ban the restaurant from the city.

via Wikimedia Commons

"There's no question we know that, as we go into new markets, we need to be clear about who we are," Chick-fil-A President and Chief Operating Officer Tim Tassopoulos told Bisnow. "There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message."

RELATED: Alan Turing will appear on the 50-pound note nearly 70 years after being persecuted for his sexuality

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The question remains: If you previously avoided Chick-fil-A because it supported anti-LGBT organizations, is it now OK to eat there? Especially when Popeye's chicken sandwich is so good people will kill for it?

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Andrea Zanoni/Facebook

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via Gage Skidmore / Flickr and nrkbeta / flickr

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