Studies show that women are drinking beer more than ever before. So alcohol companies are starting to realize sexist ads are turning off their fastest-growing consumer base. Plus, as more men are waking up to the reality of sexism, beer ads featuring scantily clad women are looking increasingly more outdated by the day. That’s why a Brazilian beer company is apologizing for its sexist past with a new ad campaign that attempts to empower women.
A new video released by Skol beer called “Reposter” opens with the the Brazilian company ripping up old its print ads featuring woman in swimsuits. “These images are part of our past … but the world has evolved, and so has Skol. This doesn’t represent us anymore,” the video says. It then reveals a new campaign where six female illustrators have come together to rework Skol’s old sexist ads into new posters. The new artwork features confident women with traditional Brazilian features and body types drinking beer on their own terms.
“I accepted this project because I think it’s important to deconstruct stereotypes, preconceived notions,” said Criola, one of Skol’s new artists. “One thing I wanted to do was take the woman away from the role of the person serving the beer. Now, she is drinking the beer,” artist Elisa Arruda added. Adweek applauds Skol’s efforts at making “sexism look tired” and for owning “its own problematic past.” Let’s hope their campaign is a success and other brewers follow suit.
This is an AI-generated image using the language "A beautiful woman with long eyelashes and red lips surrounded by swirls of colorful makeup." AI/Canva/Elyssa Goodman 
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Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.