Artist Jennifer Bolande Replaces Billboards With Photos Of The Landscapes They’re Blocking
We often hear about air pollution and water pollution, but a new art exhibit calls attention to something so prevalent most of us tune it out: visual pollution. As part of the DesertX art exhibition, Jennifer Bolande has taken over a series of billboards near Palm Springs, California and replaced the advertisements with perfectly-aligned photos of the landscapes the billboards are blocking.
According to the Desert X website, Bolande’s work utilizes classic advertising techniques to make a compelling point against consumerism.
In the language of billboard advertising this kind of reading is referred to as a Burma-Shave after the shaving cream company of the same name who used sequential placement to create messaging that could be read only from a moving vehicle.
Within the desert empire of roadside signs, Bolande chooses to advertise the very thing so often overlooked. Looking up at the billboards our attention is drawn back to the landscape itself, pictured here as a stuttering kinesthetic of real and artificial horizons.
Bolande’s work is part of the DesertX exhibition which uses the desert landscape of California’s Coachella Valley to articulate global and local issues that range from climate change to golf.
Why One Woman Started A Crowdfunding Campaign To Buy Twitter She might not raise $1 billion, but she does she raise some important questions.
After Learning Her Family Was Enslaved By Georgetown University, A 63-Year-Old Woman Got A Free Ride "I’m going to be the oldest not-18-year-old ... to ever be a part of a freshman class."
Following Charlottesville, An ESPN Broadcaster Named Robert Lee Won’t Be Covering A Virginia Football Game This appears to have been a no-win situation from the outset.
Spanish Swimmer Pays Tribute To The Barcelona Victims With A Moment Of Silence During A Race For 60 seconds, he stood atop the starting blocks after the race had begun.
An On-Location Fox News Segment Got Awkward When A Diner Patron Held Up This Sign The hosts wanted the “pulse of the people,” and they got it.