Ben and Jerry’s brings attention to climate change with a clever campaign.
Ben and Jerry’s delicious raspberry ice cream (with marshmallow, raspberry swirl and fudge ice cream cones) have caught the attention of the public for more than just their sweet flavor. The company’s new Save Our Swirled ice cream drives attention to efforts for 100% clean energy by 2050. The company has partnered with Avaaz.org to share a petition supporting important climate policy changes. Ben and Jerry’s wants to sway world leaders at the 2015 United Nations Climate Summit held in Paris, France this coming December.