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‘Make Greatness a Habit’ With Paralympic Superstar Athlete April Holmes

New commercial highlights incredible achievements of disabled athletes.

April Holmes is a world-class athlete who lost her left leg in a train accident in 2001. Now she’s favored to win the gold medal in track and field at the 2016 Paralympics in Rio de Janeiro.


When she lost her leg nearly 14 years ago, Holmes vowed to make it to the Paralympics and ended up doing so just a few years later, at the summer games in Athens, Greece, where she set two world records and won the bronze medal in the long jump.

Having recently won the NCAA Inspiration Award, Holmes was just featured as the star of BMW’s Paralympics campaign commercial.*

Check it out:

When she’s not training, Holmes runs the April Holmes Foundation, a nonprofit that assists and helps raise awareness around people with physical and learning disabilities. She is also a sought-after speaker and has made appearances on NBC’s Today, The Early Morning Show on CBS, Fox, ESPN and BBC, as well as being reported on in Forbes, and Oprah Winfrey’s magazine O. Holmes was recently named one of the International Paralympic Committee’s “Top 10 Women in Paralympic Sport.” She serves as a U.S. Paralympic & U.S. Anti-Doping Ambassador, and has assisted First Lady Michelle Obama on the “Let’s Move” campaign.

No matter your background or ability level, the Holmes motto of “Let’s Make Greatness a Habit” is beyond inspiring.


*This is a car commercial. GOOD was not paid to promote this video (we just thought it was really cool).

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