Big Stylish Brother: Live Streetcam 'Fashion' Site Snaps Pedestrians Big Stylish Brother: Live Streetcam 'Fashion' Site Snaps Pedestrians

Big Stylish Brother: Live Streetcam 'Fashion' Site Snaps Pedestrians

by Yasha Wallin

October 28, 2012

Yesterday the internet was abuzz with details of newly launched street style website Styleblaster. The site operates using a webcam facing Bedford Avenue, capturing pedestrians in the Williamsburg neighborhood of Brooklyn. The camera snaps a shot of passersby and posts it for the internet to judge the person's style. If you like it, you "tip" the top hat next to the image, it replies "sweet!" and your vote is counted. It's lazy man's fashion photography filtered through the hive mind. 

The project is the brainchild of Jules Laplace, a technical director at creative agency OKFocus, and his roommate, internet artist Jack Kalish. The camera points out of their apartment window. According to the website, the idea came in response to their changing neighborhood, which was once primarily artists, and is now occupied more and more by wealthier expats from Manhattan. They state:

To answer the changing times, we introduce Styleblaster, a realtime account of what people in Williamsburg are wearing. Unlike a typical street style blog, Styleblaster documents all -- the visiting fashion plates, the hipsters and have-nots, the native Polish and Italian proud who have for years called this neighborhood home. And above all -- the dapper salarymen and businesswomen who stand to inherit the area.

We already know that "big brother" is watching everywhere, all the time, with surveillance cameras attached to nearly every street corner around the country. But even so, this project feels creepier. Perhaps it's because the site unwillingly uses people as subjects to be judged. Certainly it's far less innocent than the way street style bloggers capture their subjects, by approaching people and asking to take their picture and getting their consent.

Photos courtesy of Styleblaster

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Big Stylish Brother: Live Streetcam 'Fashion' Site Snaps Pedestrians