Could This Unused Beer Commercial Have Cornered the Gay Male Market?

In 1995, an ad created by Ogilvy and Mather for the ever popular Guinness beer never made its way to the airwaves.

In 1995, an ad created by Ogilvy and Mather for the ever popular Guinness beer never made its way to the airwaves. It was deemed too controversial. The commercial shows a happily domesticated gay couple—one a more of a neat freak, the other a messy business man on his way to work. We watch their morning routine unfold as Tammy Wynette sings, "Stand By Your Man," in the background. It was a brilliant campaign at the time, when the conversation around LGBT marriage was at merely a whisper.

“Those men are a gay couple,” said then-creative director Tony Kay, “and with this storyline I believe we could’ve sold more beer if the ad went on air.” But instead, the company felt the ad, which shows a kiss on the cheek, was too bold. Now that same segment that was controversial nearly 20 years ago is being embraced virally.


While more and more companies are trying to appeal to LGBT community, which is reportedly a $743 billion market, and show that they represent equality, these brands are still in the minority. Perhaps this vintage commercial will serve as inspiration that embracing concepts of equality is not only the right thing to do to advance society, but I have a feeling that in 20 years time companies that did so will prove to have been pioneers.

via Barry Schapiro / Twitter

The phrase "stay in your lane" is usually lobbed at celebrities who talk about politics on Twitter by people who disagree with them. People in the sports world will often get a "stick to sports" when they try to have an opinion that lies outside of the field of play.

Keep Reading

The Free the Nipple movement is trying to remove the stigma on women's breasts by making it culturally acceptable and legal for women to go topless in public. But it turns out, Free the Nipple might be fighting on the wrong front and should be focusing on freeing the nipple in a place you'd never expect. Your own home.

A woman in Utah is facing criminal charges for not wearing a shirt in her house, with prosecutors arguing that women's chests are culturally considered lewd.

Keep Reading

In August, the Recording Academy hired their first female CEO, Deborah Dugan. Ten days before the Grammys, Dugan was placed on administrative leave for misconduct allegations after a female employee said Dugan was "abusive" and created a "toxic and intolerable" work environment. However, Dugan says she was actually removed from her position for complaining to human resources about sexual harassment, pay disparities, and conflicts of interest in the award show's nomination process.

Just five days before the Grammys, Dugan filed a complaint with the Equal Employment Opportunity Commission, and her claims are many. Dugan says she was paid less than former CEO Neil Portnow. In 2018, Portnow received criticism for saying women need to "step up" when only two female acts won Grammys. Portnow decided to not renew his contract shortly after. Dugan says she was also asked to hire Portnow as a consultant for $750,000 a year, which she refused to do.

Keep Reading