With the number of companies in the world today, it can be hard to discern which truly embody social and environmental values worth supporting. Thanks to certification efforts like those through B Lab, it's becoming a little easier to measure a company's business practices through a standardized process. Businesses can apply for certification from B Lab to become a Certified B Corporation, which is an accreditation showing that a company voluntarily meets certain standards of transparency, accountability, and performance as part of the B Corps community.
Take a look at our latest infographic to learn more.
[UPDATE] We've updated this infographic to clarify that while the businesses that have an average B Impact score of 84 are not yet certified B Corps, they are still sustainably-minded businesses that have voluntarily sought to assess their environmental and social impact. According to B Lab, these sustainable businesses typically score higher than an ordinary business would.
Wiman hiding her face behind a bunch of cashCanva
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Parents of young children get more time with them if they work from home.Photo credit: Canva
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Giphy from The Blacklist.
We could start a rumor.
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.