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The Marines Just Unveiled Its First Ever Female-Led Recruitment Video And It Is Tough

The spot features rugby, standing up to bullies, and other qualities of being a marine

The Marine Corps currently maintains the lowest number of women among all branches of the armed forces, at only 8.3% of total members. To correct the discrepancy, the Corps has set a goal of increasing female membership by almost 20% in the next two years and recently enlisted a creative agency to make its first overt appeal to women candidates. The ad, created by JTW Atlanta, is the first ad for the Marines featuring a woman in the lead role.

The spot, entitled “Battle Up,” is part of a recent “Battles Won” campaign that speaks to the fighting spirit of Marines and focuses on the life of Capt. Erin Demchko, a real Marine. The video dramatizes the physically tough side of Demchko’s life—standing up to bullies in school, playing rugby, enduring Marine Corps training, and fighting in combat.


Predictably, the move by the Marines has been met with criticism that the Corps is succumbing to political correctness and tokenism. On the video’s Facebook page, the Corps responded to allegations of such by commenting via their account:

“The Marine Captain protagonist of the film is not being portrayed as an infantry officer - she's being portrayed as a logistics officer, which she is. She’s portrayed reacting under fire like all Marines are trained to do, which she’s done in real life, in a real firefight. Her story, service and dedication to our country is no less than any of yours because she happens to be a woman.”

While the directive from the Marine Corps was to appeal to women, the ad firm’s Chief Creative Officer, Vann Graves, said that the goal was not to create an ad about women but to create an ad about Marines that would speak to women. “When the Marine Corps asked how we should make an ad to appeal to women, we knew that the way to do this wasn’t to make a female ad, but to make a Marine ad that shows the various battles someone who joins the Marines would fight. It just so happened to feature a female,” he said to Fast Company.

Graves also speaks to the challenges of creating an ad for the Marine Corps as opposed to consumer products. But, at its essence, the ad, like so many others, remains aspirational. Graves says, “Put another way: consumers don’t go to war, citizens do. So we took what the Marine Corps is about and translated their story in a way that we expect will get people to aspire to be the kinds of citizens the Marine Corps needs.”

The Marine Corps female outreach comes in the wake of a recent Facebook-photosharing scandal.

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Center for American Progress Action Fund

Tonight's Democratic debate is a must-watch for followers of the 2020 election. And it's a nice distraction from the impeachment inquiry currently enveloping all of the political oxygen in America right now.

For most people, the main draw will be newly anointed frontrunner Pete Buttigieg, who has surprisingly surged to first place in Iowa and suddenly competing in New Hampshire. Will the other Democrats attack him? How will Elizabeth Warren react now that she's no longer sitting alone atop the primary field? After all, part of Buttigieg's rise has been his criticisms of Warren and her refusal to get into budgetary specifics over how she'd pay for her healthcare plan.

The good news is that Joe Biden apparently counts time travel amongst his other resume-building experience.

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Official White House Photo by Sonya N. Hebert

This election cycle, six women threw their hat in the ring for president, but is their gender holding them back? Would Americans feel comfortable with a woman leading the free world? Based on the last election, the answer is a swift no. And a new study backs this up. The study found that only 49% of American men would feel very comfortable with a woman serving as the head of the government. By comparison, 59% of women said they would feel comfortable with a woman in charge.

The Reykjavik Index for Leadership, which measures attitude towards women leaders, evaluated the attitudes of those living in the G7 countries as well as Brazil, China, India, and Russia. 22,000 adults in those 11 countries were surveyed on their attitudes about female leadership in 22 different sectors, including government, fashion, technology, media, banking and finance, education, and childcare.

Only two countries, Canada and the U.K., had a majority of respondents say they would be more comfortable with a female head of state. Germany (which currently has a female Chancellor), Japan, and Russia were the countries least comfortable with a female head of state.

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Culture
via Gage Skidmore / Flickr

If you are totally ready to move on from Donald Trump, you're not alone. According to a report last April from the Wason Center National Survey of 2020 Voters, "President Trump will be the least popular president to run for reelection in the history of polling."

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Politics
via Around the NFL / Twitter

After three years on the sidelines, Colin Kapernick will be working out for multiple NFL teams on Saturday, November 16 at the Atlanta Falcons facility.

The former 49er quarterback who inflamed the culture wars by peacefully protesting against social injustice during the national anthem made the announcement on Twitter Tuesday.

Kaepernick is scheduled for a 15-minute on-field workout and an interview that will be recorded and sent to all 32 teams. The Miami Dolphins, Dallas Cowboys, and Detroit Lions are expected to have representatives in attendance.

RELATED: Joe Namath Says Colin Kaepernick And Eric Reid Should Be Playing In The NFL

"We like our quarterback situation right now," Miami head coach, Brian Flores said. "We're going to do our due diligence."

NFL Insider Steve Wyche believes that the workout is the NFL's response to multiple teams inquiring about the 32-year-old quarterback. A league-wide workout would help to mitigate any potential political backlash that any one team may face for making an overture to the controversial figure.

Kapernick is an unrestricted free agent (UFA) so any team could have reached out to him. But it's believed that the interested teams are considering him for next season.

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Earlier this year, Kaepernick and Carolina Panthers safety Eric Reid reached a financial settlement with the league in a joint collusion complaint. The players alleged that the league conspired to keep them out after they began kneeling during the national anthem in 2016.

Before the 2019 season, Kaepernick posted a video of himself working out on twitter to show he was in great physical condition and ready to play.

Kaepnick took the 49ers to the Super Bowl in 2012 and the NFC Championship game in 2013.

He has the 23rd-highest career passer rating in NFL history, the second-best interception rate, and the ninth-most rushing yards per game of any quarterback ever. In 2016, his career to a sharp dive and he won only of 11 games as a starter.

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