A new digital short documenting the rise of skateboarder, Nora Vasconcellos, premieres this week in celebration of Adidas’s first female professional rider joining the brand’s global skateboarding team.
“Nora” is a 15-minute digital short charting Vasconcellos’s journey from a young girl receiving her first board on Christmas, to becoming the self-actualized woman and professional that she is today. Directed by Webby-award winning Giovanni Reda and produced by Adidas Skateboarding, the cinematic snapshot provides an inside look at a charismatic skater and her experience navigating a predominantly male-led industry. Her style is fluid, her personality infectious, and her determination unwavering.
Growing up in an athletic family in Massachusetts, Vasconcellos says she was outdoors a lot: rollerblading, mountain biking, playing soccer, and hockey in the winter. Inspired by skateboarders like Grant Taylor and Reggie Rocket from the cartoon show “Rocket Power,” she started skating when she was 14 years old.
She recently became the 2017 Vans Park Series World Champion in Shanghai in September.
“From an early age, I just thought I wasn’t going to work as hard at anything else,” she says of her love of skateboarding. “I think a lot of kids are lost, but if you find something you’re passionate about or interested in, it gives you a chance. I always felt like I could skateboard for myself and not care what other people think.”
Vasconcellos is working to inspire more young women to skate. As a new, offbeat voice inside the skate community, her penchant for pushing boundaries makes her a burgeoning pioneer that the filmmaker hopes will transcend far beyond the board.
“We need to set the tone for the world,” Reda says. “Things need to change, and I think Nora is coming in to set that tone. We as a society need to treat women more fair and equal. Hopefully this will bring light and attention to that and change it.”
The short film also features interviews with fellow skateboarding pros, such as Lacey Baker and Sage Elsesser, as well as legends such as Elissa Steamer, Andrew Reynolds, and fellow Adidas pro rider Marc Johnson, who all speak about the power of skateboarding to move towards more inclusivity — and how it can help encourage originality.
Most importantly, the barrier to entry is low, says Vasconcellos. All you need is a board and some protective gear to get started.
“Get a skateboard and find a flat place to practice,” she says. “Find a friend to join. It’s trial and error. It’s like riding a bike — it’ll feel weird at first. There’s definitely a learning curve. But doors will open. It can be fun and addicting!”
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.