Swimmer Ryan Lochte’s mission to earn sympathy for drunkenly vandalizing a Rio gas station—a story that evolved into strange Olympics crime fanfiction—appears to be failing. Several major sponsors, including Ralph Lauren and Speedo USA, ended their relationships with Lochte this week.
“We cannot condone behavior that is counter to the values this brand has long stood for,” Speedo said in a statement. The company donated part of Lochte’s would-be fee of $50,000 to a nonprofit Save the Children’s chapter in Brazil.
Lochte, who won gold two weeks ago in the 4x200 meter freestyle relay, originally claimed four men robbed him and three teammates at gunpoint in Rio after stopping their taxi. Local officials disputed Lochte’s take, and USA Today now reports that the actual situation was a slightly more complicated collision of booze, property destruction, urination, and security guards.
In any case, Lochte’s initial exaggeration and whimpering apology to Matt Lauer apper to be the downfall of his marketability. Hair removal company Synero Candela and mattress company Airweave also terminated their sponsorships of the 12-time Olympic medalist.
Screenshots of the man talking to the camera and with his momTikTok | 
Screenshots of the bakery Image Source: TikTok | 
A woman hands out food to a homeless personCanva
A female artist in her studioCanva
A woman smiling in front of her computerCanva 
A woman holds a cup of coffee while looking outside her windowCanva 
A woman flexes her bicepCanva 
A woman cooking in her kitchenCanva 
Two women console each otherCanva 
Two women talking to each otherCanva 
Two people having a lively conversationCanva 
Two women embrace in a hugCanva 
A reddit commentReddit | 
A Reddit commentReddit | 
A Reddit commentReddit | 
Stressed-out employee stares at their computerCanva
Who knows what adventures the bottle had before being discovered. 
Gif of young girl looking at someone suspiciously via 
A bartender makes a drinkCanva