Swimmer Ryan Lochte’s mission to earn sympathy for drunkenly vandalizing a Rio gas station—a story that evolved into strange Olympics crime fanfiction—appears to be failing. Several major sponsors, including Ralph Lauren and Speedo USA, ended their relationships with Lochte this week.
“We cannot condone behavior that is counter to the values this brand has long stood for,” Speedo said in a statement. The company donated part of Lochte’s would-be fee of $50,000 to a nonprofit Save the Children’s chapter in Brazil.
Lochte, who won gold two weeks ago in the 4x200 meter freestyle relay, originally claimed four men robbed him and three teammates at gunpoint in Rio after stopping their taxi. Local officials disputed Lochte’s take, and USA Today now reports that the actual situation was a slightly more complicated collision of booze, property destruction, urination, and security guards.
In any case, Lochte’s initial exaggeration and whimpering apology to Matt Lauer apper to be the downfall of his marketability. Hair removal company Synero Candela and mattress company Airweave also terminated their sponsorships of the 12-time Olympic medalist.
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Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.