GOOD

CentUp Asks: What Artists and Nonprofits Should We Partner With to Create Lasting Impact?

CentUp makes it easy to give a few cents or dollars to creators you like, while half that money goes to your favorite cause.

[vimeo][/vimeo]

This summer, we introduced CentUp, a one-click "tip jar" that rewards writers, podcasters, and musicians who share their creative work online and want to make social impact through plugging into the everyday web activities of their fans. You guys in the GOOD community showed us a ton of interest earlier this year, and we wanted to provide some important updates, while asking you for some input.


As we've grown, many people have asked, why pair up content and causes?

While helping bloggers earn compensation is the core of our mission, we've also learned that driving awareness and individual donations to important causes is a fantastic way to encourage people to be more passionate about the writers, producers, and musicians whom they engage with. While traveling in Austin for South by Southwest, our team spoke with countless artists about their relationship with their fans. We asked, “besides selling your work, why don’t you ever ask your audience for small ongoing donations?” The answer was almost universally something along the lines of, “It feels like begging.” When we brought up the idea of using their content to raise money for themselves AND charity, the conversation completely changed. We saw musicians, writers, and filmmakers getting excited about using their work to raise money for causes they believed in and splitting their profits with charities.

Some of our recent CentUp creators who have been using the service have begun to accumulate quite a few dollars and cents for themselves, while getting a portion of their profits to go to some amazing charities that we've partnered with. Garry Bowden is a talented photographer on the West Coast who runs Souls of San Francisco. Like any photographer, he's constantly upgrading and changing out his equipment. CentUp will help him make a small dent in those purchases. Heidi Hackemer shares her experience traveling around the country on her motorcycle. When readers make contributions via CentUp, they're putting a little extra gas in her tank, and taking her to a new place. Claire Zulkey is a Chicago-based comedy writer who let her community know that contributions will simply be used to pay for her website hosting, an unsexy, yet extremely necessary expense for any web-based writer.

So, here's our question for you: We're working with six amazing non-profits including The Lynn Sage Foundation who funds research to cure breast cancer; The Fender Music Foundation who gives instruments to music education programs; The Arts of Life who empower the developmentally disabled to make art; Love 146 aims to abolish child sex trafficking; Chicago Public Media makes sure public radio and its employees get proper compensation; and Pencils of Promise builds schools around the world. While this list of official partners is amazing, we want to tap you to help us grow the number of causes we support. In particular the team is interested in raising money for organizations that touch on environmental issues, animal welfare, and veteran benefits.

As our community grows and more posts start to go viral, we can all make collective impact just through the clicks our CentUp bloggers and artists get on their websites. In the comments below, please share some of the organizations you would like to see CentUp partner with, whether they be non-profits or publishers. We'll reach out to them and make sure they know the people who want to support their efforts.

This project is part of GOOD's series Push for Good—our guide to crowdsourcing creative progress.

Articles
Julian Meehan

Young leaders from around the world are gathering at the United Nations Headquarters in New York Saturday to address arguably the most urgent issue of our time. The Youth Climate Summit comes on the heels of an international strike spearheaded by Greta Thunberg, the 16-year-old climate activist from Sweden, who arrived in New York via emissions-free sailboat earlier this month.

Translated from Swedish, "berg" means "mountain," so it may feel fated that a young woman with Viking blood in her veins and summit in her name would be at the helm. But let's go out on a limb and presume Thunberg, in keeping with most activists, would chafe at the notion of pre-ordained "destiny," and rightly so. Destiny is passive — it happens to you. It's also egomaniacal. Change, on the other hand, is active; you have to fight. And it is humble. "We need to get angry and understand what is at stake," Thunberg declared. "And then we need to transform that anger into action."

This new generation of activists' most pernicious enemy is denial. The people in charge — complacent politicians and corporation heads who grossly benefit from maintaining the status quo — are buffered from real-life consequences of climate change. But millions of people don't share that privilege. For them, climate change isn't an abstract concept, but a daily state of emergency, whether it comes in the form of "prolonged drought in sub-Saharan Africa…devastating tropical storms sweeping across Southeast Asia, the Caribbean and the Pacific…[or] heatwaves and wildfires," as Amnesty International reportsare all too real problems people are facing on a regular basis.

RELATED: Greta Thunberg urges people to turn to nature to combat climate change

Keep Reading Show less
The Planet

Millions of people in over 150 countries across the globe marched for lawmakers and corporations to take action to help stop climate change on Friday, September 20.

The Climate Strikes were organized by children around the world as an extension of the of the "Fridays for Future" campaign. Students have been walking out of classrooms on Fridays to speak out about political inaction surrounding the climate crisis.

"We need to act right now to stop burning fossil fuels and ensure a rapid energy revolution with equity, reparations and climate justice at its heart," organizers say.

There's no doubt the visual images from the marches send a powerful message to those on the ground but especially those watching from around the world. GOOD's own Gabriel Reilich was on the scene for the largest of the Climate Strikes. Here are 18 of the best signs from the Climate Strike march in New York City.

Keep Reading Show less

September 20th marks the beginning of a pivotal push for the future of our planet. The Global Climate Strike will set the stage for the United Nations Climate Action Summit, where more than 60 nations are expected to build upon their commitment to 2015's Paris Agreement for combating climate change.

Millions of people are expected to take part in an estimated 4,000 events across 130 countries.

Keep Reading Show less
The Planet
via Apple

When the iPhone 11 debuted on September 10, it was met with less enthusiasm than the usual iPhone release. A lot of techies are holding off purchasing the latest gadget until Apple releases a phone with 5G technology.

Major US phone carriers have yet to build out the infrastructure necessary to provide a consistent 5G experience, so Apple didn't feel it necessary to integrate the technology into its latest iPhone.

A dramatic new feature on the iPhone 11 Pro is its three camera lenses. The three lenses give users the the original wide, plus ultrawide and telephoto options.

Keep Reading Show less
Health
via I love butter / Flickr

We often dismiss our dreams as nonsensical dispatches from the mind while we're deep asleep. But recent research proves that our dreams can definitely affect our waking lives.

People often dream about their significant others and studies show it actually affects how we behave towads them the next day.

"A lot of people don't pay attention to their dreams and are unaware of the impact they have on their state of mind," said Dylan Selterman, psychology lecturer at the University of Maryland, says according to The Huffington Post. "Now we have evidence that there is this association."

Keep Reading Show less
Health