As an internet user, you’ve surely encountered at least one Someecard in your lifetime. The tongue-in-cheek illustrated postcards that mock Hallmark while cutting to the heart of the human condition in a hilarious, snarky-as-hell way have become a mainstay on the web since their introduction in 2007. You may have even thought to yourself, “Man, I wish I could grab a drink with the people that write these.”
Well, you’ve just come a little bit closer—the card company is now making wine. Launched in early 2016, SomeWine combines the two elements for creating memories and having a good time: laughter from hilarious jokes and a great bottle of wine. Random, perhaps, but we’re not complaining.
“We saw Someecards as a brand where people engage with our cards the same as they do with wine,” says Duncan Mitchell, CEO of Someecards and co-creator of SomeWine. “People love to share the hilarious memes we create with friends and family, similar to how people get together and share a bottle of wine, so we wanted to build that deep conversation connected to people.”
The company sells four types of wines; Chardonnay, Red Blend, Pinot Noir, and Cabernet Sauvignon. Currently sold in 15 states, with partnerships with major retailers like Sprouts, Heinen’s, Giant Eagle, and Goody Goody Liquor, the company is looking for further distribution in 10 more states by 2017. The company’s target audience? Twenty-somethings and enthusiasts looking for a fun, humorous spin on wine.
“The wine business is evolving with millennials. They’re open to nonconventional ideas of what a wine company now is,” says Tom Lynch, a partner of 1026 Beverage Company and co-creator of SomeWine. “They want something approachable, with depth and something they can relate to, as well as wanting really good juice in the bottle.”
The socially awkward and shy among us have never been better-armed: with SomeWine, the label is the joke. Currently, there are four jokes as the labels, including “Keep your friends close and your wine glass closer” and “This wine goes great with more wine,” but since they have over 100 memes in their arsenal, they are working to branch out and offer more variety.
They’re also tapping their original social media success to crowdsource the funniest labels. For their second Chardonnay, for instance, SomeWine tested five different variations of wine memes across Facebook and had a contest. The most liked card, “This is the perfect wine for drinking in your nicest sweatpants” won to become the label for their Chardonnay blend.
SomeWine isn’t just spreading laughs. As a 1% For the Planet Company, they donate at least 1 percent of all their revenue to non-profit organizations. After Lynch took a life-changing trip to South African Safari with his daughter and did a week-long volunteering with a non-profit organization that brought sustainable food garden into a village, it got him thinking about that the right way to do business and do good things in the world shouldn’t be mutually exclusive.
While their wine production is still in the early phases, those looking to get a double-dose of wine and humor can shop online by the bottle—or buy an entire case to ensure that there will be plenty of good times to be had at the party...even if that party just consists of you, a glass, your finest sweatpants, and Netflix.
Wiman hiding her face behind a bunch of cashCanva
A mansion and its reflection in the swimming poolCanva
Salzburg at nightCanva
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Parents of young children get more time with them if they work from home.Photo credit: Canva
Juicy subject matter
Giphy from The Blacklist.
We could start a rumor.
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.