These Brilliant Bar Coasters Make A Powerful Impression On Patrons Driving Home

An ad agency’s clever spin on the deadly combination of alcohol and driving

Nobody, regardless of how much they drink, is unaware of the dangers of drunk driving. We’ve been taught and reminded since grade school that getting behind the wheel after drinking doesn’t just put you at risk, but it puts those around you who had no say in your reckless decision at risk as well.

Nonetheless, many tend to put instinct and good judgment aside when drinking—be it for convenience, lack of consideration, or just the absence of common sense. Statistics show us that drunk driving still plagues our roads, which means more reminders are in order.

Rather than stick with the usual tactics, which are typically just signs placed in and around an establishment, one group is using a more novel and resonant approach to getting the message across to patrons., a group advocating safe driving practices, has partnered with ad agency Rethink Canada to create coasters that are actually made from cars involved in drunk driving accidents.

The result is an interesting, useful, and unique object that will spark conversation and force people—no matter how impaired—to ponder their options in a profoundly new way.

Fittingly, they rolled out the coasters on St. Patrick’s Day at a bar called The Emmet Ray near Toronto.

The coasters read, “This coaster used to be a car. That car never made it home.”

They come in an array of colors, all from the fallout of a drunk driver failing to use better judgment.

Hopefully, this idea gains traction and puts a new spin on a familiar lesson, because as long as the materials for these coasters exist, it’s clear there’s still some education to be done.


September 20th marks the beginning of a pivotal push for the future of our planet. The Global Climate Strike will set the stage for the United Nations Climate Action Summit, where more than 60 nations are expected to build upon their commitment to 2015's Paris Agreement for combating climate change.

Millions of people are expected to take part in an estimated 4,000 events across 130 countries.

Keep Reading Show less
The Planet
via Apple

When the iPhone 11 debuted on September 10, it was met with less enthusiasm than the usual iPhone release. A lot of techies are holding off purchasing the latest gadget until Apple releases a phone with 5G technology.

Major US phone carriers have yet to build out the infrastructure necessary to provide a consistent 5G experience, so Apple didn't feel it necessary to integrate the technology into its latest iPhone.

A dramatic new feature on the iPhone 11 Pro is its three camera lenses. The three lenses give users the the original wide, plus ultrawide and telephoto options.

Keep Reading Show less
via I love butter / Flickr

We often dismiss our dreams as nonsensical dispatches from the mind while we're deep asleep. But recent research proves that our dreams can definitely affect our waking lives.

People often dream about their significant others and studies show it actually affects how we behave towads them the next day.

"A lot of people don't pay attention to their dreams and are unaware of the impact they have on their state of mind," said Dylan Selterman, psychology lecturer at the University of Maryland, says according to The Huffington Post. "Now we have evidence that there is this association."

Keep Reading Show less
Photo by Thomas Kelley on Unsplash

It's fun to go to a party, talk to strangers, and try to guess where they're from just by their accents and use of language. It's called 'soda' on the East Coast and 'pop' in the Midwest, right? Well, it looks like a new study has been able to determine where a Humpback whale has been and who he's been hanging out with during his awesome travels just from his song.

Keep Reading Show less

There is no shortage of proposals from the, um, what's the word for it… huge, group of Democratic presidential candidates this year. But one may stand out from the pack as being not just bold but also necessary; during a CNN town hall about climate change Andrew Yang proposed a "green amendment" to the constitution.

Keep Reading Show less