Last month, a fast-food war ignited on Twitter when Wendy’s burned McDonald’s in a clash over fresh-versus-frozen beef patties.
But Wendy’s may have to pay up after a snarky reply to a big fan could come back to bite them on the buns.
While 18 million retweets seems nearly impossible, as of Friday morning, Carter Wilkerson had already reached the million mark and Wendy’s can’t believe it:
To put things in perspective, the most retweeted tweet in the social media platform’s history was Ellen DeGeneres’ famous Oscars selfie which earned 3.2 million retweets. Wilkerson’s tweet would have to be retweeted by five percent of Twitter’s users to reach his goal, but he has help. Someone set up a GoFundMe page with a $62,000 goal to buy him enough retweets to get him to 18 million. But that seems a bit excessive being that Wilkerson would only need $1,960 to buy a six-piece nuggets for breakfast, lunch and dinner, every day for an entire year.
A hashtag has been set up to help Wilkerson meet his goal and even Microsoft is using it.
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Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.