If you've watched Mad Men, you know that marketers used to do what they could to get your attention – using flashy campaigns to promote what they think you want. But with the prevalence of technology in our everyday lives, marketing tactics are changing to be smarter about understanding their customers.
This content was produced by GOOD with support of IBM
If you've watched Mad Men, you know that marketers used to do what they could to get your attention – using flashy campaigns to promote what they think you want. But with the prevalence of technology in our everyday lives, marketing tactics are changing to be smarter about understanding their customers.
Marketers are focusing on building tools to understand your habits, personalize your experience, and connect you with like minds. Learn about the innovative tools they use and take our survey to find out what kind of shopper you are.
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