GOOD

A McDonald’s Promotion Aimed At Fans Of A Popular Cartoon Backfired In Spectacular Fashion

Hell hath no fury like “Rick and Morty” fans scorned.

McDonald’s was reminded over the weekend that even a “fun” promotion can be very bad for business if a company fails to meet expectations. Thousands of fans were left frustrated (and vocal) after lining up for hours to enjoy an event tied in with the popular Adult Swim sci-fi cartoon “Rick and Morty.”

In the much-anticipated season three premiere of the geek-friendly show, the titular Rick goes on a mission to procure “Szechuan sauce,” a short-lived chicken McNugget dipping sauce that was launched by McDonald’s as a tie-in to the Disney film “Mulan.” In short order, the show’s fanbase, most of whom were unaware of the product’s existence prior to the show, were petitioning the fast food giant to re-introduce the sauce for the sake of “Rick and Morty” fans everywhere.


Immediately after the episode aired in July, McDonald’s was quick to thank the show’s co-creator, Justin Roiland, for the name-drop by gifting him a jug of the long-forgotten condiment.

Three months later, fans of the show were afforded access to both Szechuan sauce and posters over the weekend by visiting their local McDonald’s franchise. No less than three tweets from the company promised the “Rick and Morty” faithful in the days leading up to the “event.”

However, McDonald’s failed to estimate both the turnout and the enthusiasm “Rick and Morty” fans had for getting their hands on the now-fabled Szechuan sauce. Die-hards turned out in droves only to discover that each store was in woefully short supply of the promised goods.

As one may imagine, disappointed cartoon fans can create quite a scene in the wake of unmet expectations.

The event was to be conducted at select stores only, but even those on the roster of participating locations never received the goods, leading eager fans to realize that they had camped out — yup, some camped out hours ahead of time for nugget sauce — for no reason.

As quickly as McDonald’s built up the event, the chain was quick to apologize for the gross miscalculation and promise more in the very near future.

The reassurance is cold comfort to those who wonder how a promotion so modest in scope could be bungled by such a large company, leading many Twitter users to assert that other chains might have been a little more pop-culture savvy about the whole affair.

Per the company’s announcement, much more Szechuan sauce will be hitting stores this winter. So, depending on your outlook, you can either get really excited about this news or temper your expectations accordingly.

Money
via Douglas Muth / Flickr

Sin City is doing something good for its less fortunate citizens as well as those who've broken the law this month. The city of Las Vegas, Nevada will drop any parking ticket fines for those who make a donation to a local food bank.

A parking ticket can cost up to $100 in Las Vegas but the whole thing can be forgiven by bringing in non-perishable food items of equal or greater value to the Parking Services Offices at 500 S. Main Street through December 16.

The program is designed to help the less fortunate during the holidays.

Keep Reading Show less
Communities

For more than 20 years. Sen. Susan Collins (R-ME) has served the citizens of Maine in the U.S. Senate. For most of that time, she has enjoyed a hard-fought reputation as a moderate Republican who methodically builds bridges and consensus in an era of political polarization. To millions of political observers, she exemplified the best of post-partisan leadership, finding a "third way" through the static of ideological tribalism.

However, all of that has changed since the election of Donald Trump in 2016. Voters in Maine, particularly those who lean left, have run out of patience with Collins and her seeming refusal to stand up to Trump. That frustration peaked with the nomination of Brett Kavanaugh to the Supreme Court.

Keep Reading Show less
Politics
via Truthout.org / Flickr and Dimitri Rodriguez / Flickr

Bernie Sanders' presidential campaign looks to be getting a huge big shot in the arm after it's faced some difficulties over the past few weeks.

Alexandria Ocasio-Cortez, a leading voice in the Democratic parties progressive, Democratic Socialist wing, is expected to endorse Sanders' campaign at the "Bernie's Back" rally in Queens, New York this Saturday.

Fellow member of "the Squad," Ilhan Omar, endorsed him on Wednesday.

Keep Reading Show less
Politics
Photo by HAL9001 on Unsplash

The U.K. is trying to reach its goal of net-zero emissions by 2050, but aviation may become the biggest source of greenhouse gas emissions in the U.K. by that same year. A new study commissioned by the Committee on Climate Change (CCC) and conducted at the Imperial College London says that in order for the U.K. to reach its target, aviation can only see a 25% increase, and they've got a very specific recommendation on how to fix it: Curb frequent flyer programs.

Currently, air travel accounts for 2% of global greenhouse gas emissions, however that number is projected to increase for several reasons. There's a growing demand for air travel, yet it's harder to decarbonize aviation. Electric cars are becoming more common. Electric planes, not so much. If things keep on going the way they are, flights in the U.K. should increase by 50%.

Nearly every airline in the world has a frequent flyer program. The programs offer perks, including free flights, if customers get a certain amount of points. According to the study, 70% of all flights from the U.K. are taken by 15% of the population, with many people taking additional (and arguably unnecessary) flights to "maintain their privileged traveler status."

Keep Reading Show less
The Planet