Calorie Brands Makes A Bold Statement About Junk Food Labels

‘Delivered directly to your butt.’

Back in March, the USDA released its new Nutrition Facts labels for packaged foods that will appear in 2018. The most prominent change was a new line that shows the amount of sugar that was added to the product. But when it comes to shedding pounds, the calorie count is still one of the best ways to decide whether you should eat that snack or put it down.

A new account on Instagram has taken food labels to the next level by replacing well-known brand names and logos with the food’s calorie count. Calorie Brands shows you “how brands should look like to help you achieve your summer body goals.” It also has some fun with the food by adding snarky captions to accompany the photos.