GOOD

Super Bowl Beer Commercial Brilliantly Takes On Immigration Opponents

“You don’t look like you’re from around here”

Like nearly all immigrants, the “King of Beers” had humble beginnings when landing on America’s shores. And Budweiser is using the Super Bowl to remind everyone that great things can happen when we embrace strangers to a new land, instead of shutting them out.


It’s a message that seems clearly timed to run counter to the anti-immigration executive orders being pushed by President Trump and his administration.

“This is the story of our founder’s ambitious journey to America in pursuit of his dream: to brew the King of Beers,” Budweiser said in a statement about the commercial, which shows the company’s founder Adolphus Busch arriving in New Orleans after leaving his home country of Germany.

Throughout the 60-second commercial, entitled “Born the Hard Way,” Busch encounters prejudice, hardship and even flees a sinking ship engulfed in flames.

“You don’t look like you’re from around here,” one man on the street tells Busch, as another stranger nearly knocks him over into the muddy, unpaved streets.

Worse for wear, he makes his way to St. Louis where a stranger buys him a beer, offering a brief respite. That simple gesture sets the stage for what has become a 141-year brewing empire.

However, the company says the commercial has actually been in the works and was not produced with the intent of criticizing Trump or his policies. “There’s really no correlation with anything else that’s happening in the country,” Budweiser Executive Ricardo Marques told AdWeek in an interview. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”

Still, it will be impossible for anyone watching to not make a direct connection between the harrowing story of one very famous immigrant and the fate of countless other potential future visionaries whose destinies hang periously in the balance.

Sports
via Barry Schapiro / Twitter

The phrase "stay in your lane" is usually lobbed at celebrities who talk about politics on Twitter by people who disagree with them. People in the sports world will often get a "stick to sports" when they try to have an opinion that lies outside of the field of play.

Keep Reading
Culture

The Free the Nipple movement is trying to remove the stigma on women's breasts by making it culturally acceptable and legal for women to go topless in public. But it turns out, Free the Nipple might be fighting on the wrong front and should be focusing on freeing the nipple in a place you'd never expect. Your own home.

A woman in Utah is facing criminal charges for not wearing a shirt in her house, with prosecutors arguing that women's chests are culturally considered lewd.

Keep Reading

In August, the Recording Academy hired their first female CEO, Deborah Dugan. Ten days before the Grammys, Dugan was placed on administrative leave for misconduct allegations after a female employee said Dugan was "abusive" and created a "toxic and intolerable" work environment. However, Dugan says she was actually removed from her position for complaining to human resources about sexual harassment, pay disparities, and conflicts of interest in the award show's nomination process.

Just five days before the Grammys, Dugan filed a complaint with the Equal Employment Opportunity Commission, and her claims are many. Dugan says she was paid less than former CEO Neil Portnow. In 2018, Portnow received criticism for saying women need to "step up" when only two female acts won Grammys. Portnow decided to not renew his contract shortly after. Dugan says she was also asked to hire Portnow as a consultant for $750,000 a year, which she refused to do.

Keep Reading