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As the world’s largest manufacturer of consumer packaged goods, Procter & Gamble creates products found in millions of homes all over the world. But even with the most efficient operations, there is often some waste in the manufacturing process. In 2007, P&G created a team to turn manufacturing waste into worth. The team focuses on finding creative ways to reuse manufacturing materials so that nothing goes to a landfill.
Today, more than 99 percent of materials entering P&G plants leave as something with value–either as a product to be recycled, reused or converted to energy, or as a finished product. The company is on a journey to send zero manufacturing waste to landfills, and along the way has discovered some innovative ways to find worth in waste. We've teamed up to take a look at the company's progress. And while there is still work to be done, it's programs like this that challenge the way we look at what waste is and how we can make a difference around it.
What if we didn't think of waste as waste? Take a look at the infographic above to see some of the innovative ways P&G has turned waste into something of worth.
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Parents of young children get more time with them if they work from home.Photo credit: Canva
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Giphy from The Blacklist.
We could start a rumor.
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.