Brain Mapping Jeff Hawkins built his career (and his fortune) as the inventor of the Palm Pilot and the Treo. In 2005, he...
Brain MappingJeff Hawkins built his career (and his fortune) as the inventor of the Palm Pilot and the Treo. In 2005, he co-founded the company Numenta to pursue his lifelong goal: understanding and modeling the human brain, so as to make artificial intelligence smarter. Hawkins believes that the essence of human intelligence is recognizing regular patterns-in sounds, or images, or ideas-and using them to predict the future. This understanding of the brain as a pattern-recognition machine means Numenta's technology could be used to make sense of other astoundingly complex data sets. Software developed by Numenta is already being used by a California energy company to monitor electric grids. In the future, Numenta's work could help us better understand weather patterns, financial markets, and ourselves.