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Mom wears summer dress for years before finally noticing the risqué pattern in plain sight

It's a dress she wore all the time, but a closer look revealed a detail that's impossible to ignore.

viral story, fashion fail, hidden pattern, optical illusion, imgur, funny fashion, nsfw, mom

(L) Woman looks at the ocean; (R) a summer dress

(L) Canva; (R) Imgur

Most people have that one go-to item in their closet. It might be a ratty old t-shirt from a concert, a perfectly worn-in pair of jeans, or a college sweatshirt that has seen better days. They're the pieces that feel comfortable, familiar, and just plain you.

For one mom, that staple item was a breezy, floral-print summer dress. It was, by all accounts, an unremarkable garment she had worn for years without a second thought. That all changed when her child, an Imgur user, took a much, much closer look.


This story, which has since become a classic piece of internet lore, resurfaced recently, delighting a whole new audience. The Imgur user shared a photo of the dress, which at first glance appears to be a typical dark-colored garment with a red and white Hawaiian-style print.


It’s the kind of dress you wouldn’t look at twice if you saw it at a summer barbecue or in a grocery store. But hidden within the abstract floral design is a detail that, once you see it, you’ll never be able to unsee.

Take a moment and scan the pattern. Can you spot the NSFW element hiding among the hibiscus print? It’s tricky, which is precisely how it went unnoticed for so long.

If you're still having trouble, look a little harder at what you think are the white "flowers." The shape might start to look a little... familiar.

Yep, there are silhouettes of naked women all over the dress.


Viral Story, Fashion Fail, Hidden Pattern, Optical Illusion, Imgur, Funny Fashion, NSFW, Mom Image of the floral dress with the risque images circled Imgur

The reveal sent the original poster, and the thousands who viewed it, into a tailspin.

I have so many questions. How did nobody notice this for so long? Who the heck is this dress even made for? What horny dude got away with this design?!

Gif of Tim Robinson via Giphy


Yes, on one hand, this pattern is just another reminder of how women are sexualized at every turn— even in contexts that make no sense. But, on the other hand, the naked ladies do give this dress a little extra pizazz.

Would you rock this dress, or donate it to Goodwill?This article originally appeared five years ago.