Infographic: How Color Affects Our Purchasing Habits

Black means luxury, yellow induces window shoppers to step inside. Here's how marketers are using color to manipulate our buying habits.

There's a reason Tide is bright orange: the color is aggressive, it screams for a call to action, "buy me, buy me, buy me." Black means luxury. Banks love blue and green because they exude trust and relax you, plus money is green.

KISSmetrics has collected this handy infographic on how colors affect our buying decisions, including which colors attract impulse buyers or budget shoppers. All of this quantified data, however pretty, is just another window into the terrifyingly sophisticated psychology behind consumer marketing.

Sometimes it's used to manipulate us for our own good—getting patients to take their medicine with soothing purple shades for instance. But those same colors are also used to push anti-aging cremes that might be totally useless. With knowledge is power, or awareness of our retail urges anyway.

Scroll on down and see what marketers are thinking about you when they choose a color to thrust in front of you, and consider how much, if at all, you think Tide's bright "call to action" orange gets you feeling ready to pick that over the store brand.

If it's too hard to read the text below, here's a larger version on PSFK.


via The Hill / Twitter

President Trump's appearance at the World Economic Forum in Davos, Switzerland was a mixed bag.

The theme of the event was climate change, but Trump chose to use his 30 minutes of speaking time to brag about the "spectacular" U.S. economy and encouraged world leaders to invest in America.

He didn't mention climate change once.

Keep Reading
The Planet
via David Leavitt / Twitter and RealTargetTori / Twitter

Last Friday, GOOD reported on an infuriating incident that went down at a Massachusetts Target.

A Target manager who's come to be known as "Target Tori," was harassed by Twitter troll David Leavitt for not selling him an $89 Oral-B Pro 5000 toothbrush for a penny.

He describes himself as a "multimedia journalist who has worked for CBS, AXS, Yahoo, and others."

Keep Reading

The Australian bushfires have claimed 27 human lives, an estimated 1 billion animals are feared dead, and thousands of properties have been completely decimated.

The fires were caused by extreme heat and dryness, the result of 2019 being the country's hottest year on record, with average temperatures 1.52C above the 1961-1990 average.

The area hit hardest by the fires, New South Wales, also had its hottest year on record, with temperatures rising 1.95C above average.

Keep Reading
The Planet