Will Ferrell Stars In Some Very Dark (And Funny) Ads Reminding Us To Put Down Our Phones

Does this scene look familiar? Chances are, it does.

Last week, Common Sense Media reported that young kids are spending significantly more time on devices than they were just five years ago. According to the report, the time spent by kids staring at mobile devices is 48 minutes per day — “up from 5 minutes in 2011 and 15 minutes in 2013.” A study by the Pediatric Academic Societies released earlier this year suggests that the increase in device usage by children may contribute to slower speech development.

To curb what many see as an epidemic of electronic device usage, some professionals are suggesting parents should establish times and areas in which devices are off-limits — not just for their kids, but for everyone.

Common Sense Media appears to be on board with this plan, having recruited no less than comedy icon Will Ferrell to star in some PSAs urging parents to pull the reins on screen time in their homes. Funny or Die, a company in which Ferrell is a stakeholder, is a distribution partner for the clips.

The PSAs are part of a campaign called #DeviceFreeDinner and feature an oblivious Ferrell fixated on his phone as his family’s conversations and lives pass him by.

The tone of the videos is dark but successfully conveys that if parents are unable to put down their phones, there’s little chance that they’ll be able to effectively govern their kids’ usage as well. Many feel the issue will get far worse before it gets better, so pulling out a big gun like Will Ferrell may open a few eyes to previously unrecognized behaviors and drive the point home.


Seventy-five years ago, on January 27, 1945, the Soviet Army liberated the Auschwitz concentration camp operated by Nazi Germany in occupied Poland.

Auschwitz was the deadliest of Nazi Germany's 20 concentration camps. From 1940 to 1945 of the 1.3 million prisoners sent to Auschwitz, 1.1 million died. That figure includes 960,000 Jews, 74,000 non-Jewish Poles, 21,000 Roma, 15,000 Soviet prisoners of war, and up to 15,000 other Europeans.

The vast majority of the inmates were murdered in the gas chambers while others died of starvation, disease, exhaustion, and executions.

Keep Reading
via Barry Schapiro / Twitter

The phrase "stay in your lane" is usually lobbed at celebrities who talk about politics on Twitter by people who disagree with them. People in the sports world will often get a "stick to sports" when they try to have an opinion that lies outside of the field of play.

Keep Reading
via Stu Hansen / Twitter

In a move that feels like the subject line of a spam email or the premise of a bad '80s movie, online shopping mogul Yusaku Maezawa is giving away money as a social experiment.

Maezawa will give ¥1 million yen ($9,130) to 1,000 followers who retweeted his January 1st post announcing the giveaway. The deadline to retweet was Tuesday, January 7.

Keep Reading