We'll be the first to admit it: Holiday gift guides are not in short supply. But while they tend to tout next generation smartphones, cable-knit cashmere throws, or SUVs tied in big red bows, we often find ourselves missing any true meaningful exchange. So in putting together our very first ever GOOD Holiday Gift Guide, we sought out cool stuff to be sure, but we turned to a handpicked list of GOOD folks for their unique gift ideas, unusual holiday traditions, and some decidedly un-consumery things to make or experience in lieu of a trip to the mall or a click of the mouse. Hugs, gold, and time—all popular choices. Happy Holidays!—Allison Arieff
Our team of experts:
- Charles Adler, Co-Founder, Kickstarter
- Ken Albala, Author, The Lost Art of Real Cooking
- Frances Anderton, Host, DnA: Design and Architecture, KCRW
- Dan Barber, Executive Chef and Co-Owner, Blue Hill
- Mark Frauenfelder, editor-in-chief of MAKE magazine and co-editor of Boing Boing
- Rob Forbes, PUBLIC Bikes
- Pavel Karamazov of the Flying Karamazov Brothers (aka Rod Kimball)
- Corby Kummer, food writer, The Atlantic
- Adam Lowry, co-founder and Chief Greenskeeper, Method
- Robin Petravic and Catherine Bailey, Co-owners of Heath Ceramics
- Ron Radziner, Principal, Marmol Radziner Architects
- Sonja Rasula, Unique LA
- Brian Rea, Artist/Illustrator
- Sarah Rich, Co-Founder Foodprint Project and Co-Founder, Longshot magazine
- Peter Smith, GOOD
- Robbie Vitrano, Co-Founder, Trumpet, New Orleans
- Federico de Vera, Boutique owner/Jewelry designer
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.