Under Armor CEO Kevin Plank is resigning from President Donald Trump’s American Manufacturing Council according to a statement released by the company.
“I joined the American Manufacturing Council because I believed it was important for Under Armour to have an active seat at the table and represent our industry,” Plank said in the statement. “However, Under Armor engages in innovation and sports, not politics.”
“I love our country and our company and will continue to focus my efforts on inspiring every person that they can do anything through the power of sport which promotes unity, diversity and inclusion."
Plank previously faced criticism from Warriors superstar Steph Curry, Under Armor’s biggest endorer, after Plank praised Trump’s election, saying, “To have such a pro-business president is something that is a real asset to this country. People can really grab that opportunity."
“I agree with that description,” Curry had told Marcus Thompson II of the Bay Area News Group. “If you remove the ‘et’ from asset.”
Curry also dangled the possibility of leaving Under Armor. “If there is a situation where I can look at myself in the mirror and say they don’t have my best intentions, they don’t have the right attitude about taking care of people,” Curry told Thompson. “If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am. So that’s a decision I will make every single day when I wake up. If something is not in line with what I’m about, then, yeah, I definitely need to take a stance in that respect.”
Plank is the second CEO to depart the council. Kenneth Frazier, CEO of pharmaceutical company Merck, resigned Monday morning after Trump’s tepid response to a violent Nazi demonstration in Charlottesville, Virginia.
“Our country's strength stems from its diversity and the contributions made by men and women of different faiths, races, sexual orientations, and political beliefs,” Frazier said in a statement.
“America's leaders must honor our fundamental values by clearly rejecting expressions of hatred, bigotry, and group supremacy, which run counter to the American ideal that all people are created equal,” he continued.
“As CEO of Merck, and as a matter of personal conscience, I feel a responsibility to take a stand against intolerance and extremism.”
Late Monday night, Intel CEO Brian Krzanich became the third executive to resign from the council.
Grieving couple comforting each other
This response to someone grieving a friend might be the best internet comment ever
When someone is hit with the sudden loss of a friend or loved one, words rarely feel like enough. Yet, more than a decade ago, a wise Redditor named GSnow shared thoughts so profound they still bring comfort to grieving hearts today.
Originally posted around 2011, the now-famous reply was rediscovered when Upvoted, an official Reddit publication, featured it again to remind everyone of its enduring truth. It began as a simple plea for help: “My friend just died. I don't know what to do.”
What followed was a piece of writing that many consider one of the internet’s best comments of all time. It remains shared across social media, grief forums, and personal messages to this day because its honesty and metaphor speak to the raw reality of loss and the slow, irregular path toward healing.
Below is GSnow’s full reply, unchanged, in all its gentle, wave-crashing beauty:
Why this advice still matters
Mental health professionals and grief counselors often describe bereavement in stages or phases, but GSnow’s “wave theory” gives an image more relatable for many. Rather than a linear process, grief surges and retreats—sometimes triggered by a song, a place, or a simple morning cup of coffee.
In recent years, this metaphor has found renewed relevance. Communities on Reddit, TikTok, and grief support groups frequently reshare it to help explain the unpredictable nature of mourning.
Many readers say this analogy helps them feel less alone, giving them permission to ride each wave of grief rather than fight it.
Finding comfort in shared wisdom
Since this comment first surfaced, countless people have posted their own stories underneath it, thanking GSnow and passing the words to others facing fresh heartbreak. It’s proof that sometimes, the internet can feel like a global support group—strangers linked by shared loss and hope.
For those searching for more support today, organizations like The Dougy Center, GriefShare, and local bereavement groups offer compassionate resources. If you or someone you know is struggling with intense grief, please reach out to mental health professionals who can help navigate these deep waters.
When grief comes crashing like the ocean, remember these words—and hang on. There is life between the waves.
This article originally appeared four years ago.