Yesterday, UK Twitter-user Sabrina Golonka received a GAP Kids ad in the mail which she found glaringly sexist. The ad shows a young boy wearing a shirt featuring Albert Einstein who’s labeled the “Little Scholar” and a little girl wearning a sweater and kitty ears who’s called the “The Social Butterfly.” Some believe the ad promotes sexist stereotypes at a time when people in the the UK and the U.S. are trying to close the science-and-math-score gender gap.
Just...no. @LetToysBeToys @EverydaySexism https://t.co/qWZfYhy6Bg— Andrew D Wilson (@Andrew D Wilson) 1469953270
Absolutely incredible. It's 2016, we have a skills & productivity crisis & @UKGap is perpetuating gender stereotypes https://t.co/bResWyUSUb— Chi Onwurah 💙 (@Chi Onwurah 💙) 1469964075
Thinking @UKGap should swap social butterfly for literary badass for alternative aspirations for girls. Maybe I'll mock one up.— Sam Missingham (@Sam Missingham) 1470034805
As people scrutinized the ad they realized that, ironically, our “Little Scholar” is wearing a shirt with Einstein’s name incorrectly spelled “Einstien.” Which is hilarious being that the boy is characterized as a scholar.
Ummm, how are you spelling Einstein, @GapKids? https://t.co/DCx84y62Pl— Johanne (@Johanne) 1470054224
@LetToysBeToys @UKGap @PsychScientists I have a PhD, love the Einstein T-shirt (other than the #lessthangenius spelling) - why not unisex?— Abigail Betney (@Abigail Betney) 1469980419
@dinapomeranz @Abebab The best part being them spelling EINSTEIN wrong. I can't even.— Marian Wirth (@Marian Wirth) 1469980271
So far, GAP has yet to comment on the ad.