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Using Technology to Make Shopping Better

As people worldwide flock to social networks such as Facebook and Twitter-which boast 350 million and 18 million users,...

Using Technology to Make Shopping Better

As people worldwide flock to social networks such as Facebook and Twitter—which boast 350 million and 18 million users, respectively—savvy businesses are migrating into these arenas as well, in order to speak directly to their customers. By setting up pages on Facebook or feeds on Twitter, retail outlets can respond to the needs of their customers and find new ways to herd shoppers into their storefronts or onto their homepages. Here's a look at some of the companies making the best use of this brave new socially networked world.

A collaboration between GOOD and Oliver Munday.

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