Apple Announces The iPhone X, And It Costs $999

It’s X-pensive.

On Tuesday, Apple CEO Tim Cook unveiled six new products at a press event at the Steve Jobs Theater on the tech giant’s new campus in Cupertino, California. While the release of the iPhone 8 and iPhone 8 Plus were newsworthy, the world gasped at its first glimpse of the the new 10th anniversary iPhone X (to be read as “iPhone 10”). The phone’s technological advancements are impressive, but its $999 price tag is causing a big stir across social media.


The iPhone X nearly doubles the cost of the iPhone 7, which most recently retails for $549. So are people really going to take the plunge and buy Apple’s latest monster? A recent study found that 51% iPhone users would upgrade to a new model as soon as their provider allows it compared with 47% who would wait until their smartphone is obsolete. The new iPhone 8 and the iPhone 8 Plus are less expensive options, starting at $699.

Image via Apple/YouTube.

So what will iPhone X users get for their $999?

A battery that lasts two hours longer than the iPhone 7.

An improved rear camera with two 12-megapixel sensors and an improved flash.

No home button; now you just tap the screen.

Phone unlocking with a look via FaceID.

A 2,436 x 1,125 pixel screen.

An A11 bionic chip processor.

via David Leavitt / Twitter

Anyone who has ever worked in retail knows that the worst thing about the job, right after the pay, are the unreasonable cheapskates who "want to talk to your manager" to get some money off an item.

They think that throwing a tantrum will save them a few bucks and don't care if they completely embarrass themselves in the process. Sometimes that involves belittling the poor employee who's just trying to get through their day with an ounce of dignity.

Twitter is rallying around a gal named Tori who works at a Target in Massachusetts after she was tweet-shamed by irate chapekate, journalist, and Twitter troll, David Leavitt.

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