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Marvel Writer Calls Out Kellogg’s For A Racist Cereal Box

Trevor Noah’s take on the controversy was perfect.

Marvel Writer Calls Out Kellogg’s For A Racist Cereal Box

When it comes to representation of people of color in popular culture, how they’re seen is just as important as if they’re seen. That’s why a recent tweet by Marvel Comics writer Saladin Ahmed is so important. Ahmed noticed that on the back of a Corn Pops box there was an illustration featuring dozens of yellow Corn Pops characters frolicking in a shopping mall, while the only brown one was the janitor.

“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism,” Ahmed asked Kellogg’s, the manufacturer of Corn Pops.


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Ahmed believes the illustration promotes a stereotypical message to children: People of color are all blue-collar workers.

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Kellogg’s quickly responded to the tweet and announced it would be changing the artwork immediately.

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Ahmed thanked Kellogg’s for their quick response:

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But not everyone was happy with Ahmed’s tweets and Kellogg’s response. An army of Twitter users began attacking Ahmed calling him a “crybaby” and telling him to “get a job.”

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Trevor Noah had a brilliant take on why the illustration can only be seen as racist.

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