The Weather Channel Dedicates Coverage To Puerto Rico, Reminding Us, 'America, This Is Still Happening'
30 days later, The Weather Channel wants to make sure the media hasn’t moved on.
While awareness of the ongoing struggle of Puerto Rico’s hurricane victims remain, much of the discussion weeks after the storm focuses on partisan bickering rather than the fact that millions of residents are left without power or basic necessities such as food, shelter, or clean drinking water.
Pulling no punches, The Weather Channel’s homepage recently read in bold letters, “AMERICA, THIS IS STILL HAPPENING.”
Image via The Weather Channel.
The campaign to create — and maintain — awareness came exactly 30 days after the hurricane hit Puerto Rico, ravaging the island’s infrastructure.
30 days after Hurricane Maria hit Puerto Rico, the crisis continues. Today, we devote our site to covering it. https://t.co/DhC31jjcaI— The Weather Channel (@The Weather Channel)1508516879.0
While The Weather Channel has been critical in its coverage of Trump’s efforts in providing humanitarian aid, the bold proclamation served as much to bring attention to readers and the media as it did legislators and politicians. Neil Katz, the website’s editor-in-chief, acknowledged that the site’s utility is twofold and that the fallout from weather events is just as practical a concern as their immediate presence.
“Part of what we do is we’re a utility, and at a very simple level we help people quickly figure out if it’s going to rain. Do I need a coat? How do I plan my day?” Katz said. “But we’ve always had another level built in, which is to keep people safe in severe weather events. And we think aftermath is just as vital as forecast.”
The Weather Channel makes quite a statement with its home page. 👍https://t.co/xbdc0nHo3J https://t.co/Nw6tkmZPyK— Steve Warmbir (@Steve Warmbir)1508519076.0
The home page of Weather.com has returned to its usual diversity of programming and content, but little has changed since Friday when the message was broadcast in no uncertain terms. On the network’s Twitter account, regular reminders of the struggle Puerto Ricans face are shared in the hope that the world doesn’t just pay attention, but acts as well.
Some question the company Puerto Rico is using to restore power, but the contract just got much, much larger:… https://t.co/4c1dam0paU— The Weather Channel (@The Weather Channel)1508765269.0
The Weather Channel continues to maintain this page offering a list of more than 14 ways one can contribute to the substantial rebuilding effort Puerto Rico faces.