Americans began donning face masks this week after federal and local officials changed their position on whether face coverings protect against coronavirus.
This is new terrain for many, who find themselves unable to recognize neighbors and are unsure how to engage socially without using facial expressions.
But not for Muslim women who wear the niqab, or Islamic face veil. Suddenly, these women – who are often received in the West with open hostility for covering their faces – look a lot more like everyone else.
Targeted for their religious dress
I interviewed 38 British and American niqab wearers for my upcoming book on Muslim women who wear the niqab in the United States and United Kingdom. Almost all of them were British and American citizens, but they came from all across the world and all walks of life. They were converts from Christianity, Judaism, former atheists, white, African American, African, Arab and South Asian women.
The niqab – a garment that is not required by Islam but is considered recommended in some interpretations – is usually worn with a loose, coat-like garment called an abaya and a hijab, or headscarf. Some women pair it with a long skirt and tunic to conceal the body shape.
All the women interviewed for the book felt the spiritual benefits of niqab-wearing, which makes them feel closer to God and deepens their practice of Islam. But wearing it in public often subjected them to Islamophobic, racist and sexist street harassment.
Research confirms that Muslim women who wear Islamic dress in non-Muslim majority countries are frequently subjected to abuse.
In a 2017 American study of 40 Muslim women, 85% reported verbal violence and 25% had experienced physical violence.
Wearing the niqab, the most conspicuous form of Islamic dress, is most dangerous. Eighty percent of British niqab wearers interviewed for a 2014 report by the human rights group Open Society Foundations had experienced verbal or physical violence.
The perpetrators tend to perceive niqab-wearing women as oppressed, backward, foreign, socially separated or a threat. Attackers often excuse their actions by citing security and immigration concerns.
'Everyone suddenly understands it!'
Now, in an unexpected turn of events, people across the West are jogging in face masks and grocery shopping in bandannas tied across their mouths. That's making public life in the niqab much more pleasant, say Muslim women.
"There's a marked difference to the way I'm being perceived. Nobody is giving me dirty looks because of my gloves and the covered face," said a woman I'll call Afrah, from the the U.K., in a Facebook Messenger chat. "Everyone suddenly understands it!"
I use pseudonyms to protect the identify of the women in my research, as talking about niqab use is a sensitive issue.
"I was wearing a handcrafted niqab today and it was amazing," Jameelah wrote to me from France, where the niqab is legally banned in most public spaces. "Because of the situation, I didn't receive malicious glares."
Fashion designers are even trying to make face coverings look stylish – an effort that has Muslim women long perceived a security threat rolling their eyes on social media.
Rumana, a Muslim from Croatia, told me that the growing acceptance of face covering has helped her overcome a reluctance to use the niqab.
"I am usually an anxious person who doesn't like to attract attention so that was always the biggest issue. Now that face coverings are seen everywhere," she says, "I have finally found the courage to wear it."
And here I was told covering your face was objectively offensive and a security threat pic.twitter.com/f4CPtjiauF
— Namira Islam Anani (@namirari) March 8, 2020
Even some non-Muslims are interested in the niqab as a means of protecting against coronavirus.
Afrah, from the U.K., told me that her non-Muslim aunt wants to use a niqab now because she finds regular face masks uncomfortable. And Sajida, an American Muslim, spoke of a convert friend whose father – a vehement critic of Islam and believer in anti-Muslim conspiracy theories – now encourages his daughter to wear a niqab to prevent the spread of coronavirus.
The niqab alone is not sufficient protection against influenza-like viruses because it is not airtight. Mosques are warning women who wear the niqab to additionally wear a mask underneath for more effective protection. However, the niqab, like any cloth face covering, is likely to protect others from the wearer's sneezes if worn snugly around the eyes, ears and nose.
Experts in face covering
The niqab-wearing women who commented for this story recognize that the improved perception of face covering comes at a time of crisis, when ordinary social norms and interactions are suspended.
"I'm wondering if this empathy will continue or will it disappear as soon as the pandemic's over," Afrah said via Facebook Messenger. "I wonder if people will keep this reflection, this need to protect oneself, no matter the reason."
The same question holds within Muslim communities.
"I hope the sisters who were previously anti-niqab and then embraced it in a time of need and fear don't return to their niqab-shunning ways," Sajida said via email.
For now, niqab-wearing women say, they are in high demand as experts on face covering.
Muslim and non-Muslim friends donning the niqab for the first time need their help tying it securely, and ask whether it's culturally appropriate to cover just the nose and the mouth – rather than the whole face except the eyes.
Women who wear the niqab can also speak from experience about communicating with a covered face. Many people unused to wearing masks find it difficult to convey emotions or pick up on social cues.
But niqab-wearing women know that face coverings don't prevent effective communication.
"Smile! Facial expression is easily and quickly noticeable because of the eyes," Asma recommended.
Research suggests that detecting human emotion requires looking at much more than facial expressions anyway. The niqab-wearing women I interviewed for my book "make an extra effort," as they told me, to communicate. They wave, speak and use body language to connect.
"I have to be more outwardly chatty and friendly," Soraya from Scotland said. "If I'm standing at a bus stop, I say 'hi.' You can see I am smiling because my eyes crinkle."
This article was originally published by The Conversation and was written by Anna Piela.
Female shopper looking for help
21 products that are gaslighting us into thinking they’re essential when they’re not
Some things in life are actually necessary—clean water, decent healthcare, basic human decency. But then there are the things that feel like they’re gaslighting us. The things we’re told we can’t live without, even though we survived just fine before they existed. Things like "smart" fridges, lawn fertilizer services, and yes—whole body deodorant.
Recently, our sister-site Upworthy asked their Facebook audience the question: What's a product or service that feels like it's gaslighting all of us into thinking it's necessary? More than 8,000 responses poured in. The answers were passionate, funny, and surprisingly unified.
Here are 21 products, services, and systems people called out for pretending to be essential—when they might actually be optional, overpriced, or flat-out invented.
1. Whole body deodorant
"Take a shower," said Shannon H.
“How did we ever manage all those years without it!! 😂😵💫” added Karen R.
Others noted it may help people with medical conditions—but for the average person, it's definitely a marketing creation.
2. Health insurance
It topped the list. Erica L. explained: “My doctor prescribes, the pharmacist issues meds, nurses care for people, surgeons do surgery—Health Insurance stands between health care and patients and says no, exclusively on whether they think it’s financially effective to treat you.”
Important note: Health insurance can provide life-saving access for many—but what people are frustrated by here is the profit-first system, not care itself.
3. The wedding industry
Multiple people slammed the high cost of modern weddings.
JoElla B. put it plainly: “We spend too much time and money planning one day, and not enough thought on how to blend two lives in a mutually beneficial one.”
Others called out expensive dresses, venues, and pressure to perform for social media.
4. Bottled water
Carole D. said: “Water in plastic bottles! Get a cup!”
While bottled water has value in emergencies, it’s often just filtered tap water—sold for profit in plastic.
5. Baby product overload
“Most baby products,” wrote Kelli O. “They really aren’t as needy and complicated as companies want us to think.”
6. Fabric softener
“It’s bad for clothes, bad for the Earth, bad for the wallet, and totally unnecessary,” said Gail H.
Some experts agree—many softeners contain chemicals that can reduce fabric lifespan and irritate skin.
7. Smart appliances
“Adding ‘phone controls’ to every appliance instead of making them last as long as they used to,” wrote Sherry S.
When your fridge needs a software update, something’s gone off the rails.
8. Makeup and anti-aging products
“Anything anti-aging,” said Melissa T., “Please just let me age into the gargoyle I was meant to become.”
Others questioned products designed to “fix” eyelashes, eyebrows, pores, and graying hair.
April S. added, “Products that women are convinced they MUST have in order to be ‘beautiful’ and therefore ‘loved.’”
9. Cosmetic surgery
Ron P. called out the industry as a whole. And while body autonomy matters, many commenters questioned whether insecurities are being commodified and sold back to us.
10. Ticketmaster and “convenience fees”
“Let’s go back to waiting in line at a record store,” wrote Nicole C.
Zaida B. added: “Convenience fee for online purchases—then charging $10 more at the actual event.”
11. Engagement rings
James P. didn’t mince words: “Engagement rings.”
The diamond industry has long been criticized for manufactured scarcity and marketing-fueled necessity.
12. Lawn chemicals and services
“Plant native grasses and you don’t have the pests or need for constant watering,” wrote Jamie B.
Environmental groups have raised similar concerns over runoff and unnecessary pesticide use.
13. AI and generative tech
“This stuff squeezes the lifeblood and individuality out of the human experience,” said Teresa L.
Saskia D. and others echoed skepticism about its necessity, even as many of us are being pushed to use it.
14. Funeral services
Amy W. shared: “My parents both have already paid to have themselves cremated and are very adamant that they do not want anything big done for them. In their words, ‘I won’t care, I’m dead.’”
Of course, some families find comfort in tradition—but the cost and pressure can feel overwhelming and predatory.
15. Rinse and repeat
Amy D. nailed it: “It’s just to sell more. Not even sure you need it at all.”
16. Credit Card Surcharges
Shawn S. took aim at the extra fees popping up at checkout: “That is the cost of doing business and shouldn’t be the burden of the purchaser.”
Many questioned why customers are increasingly being asked to pay extra simply for the convenience of using a card.
17. Constant phone upgrades
“Apple are notorious for releasing the same shit every year,” said Steph S.
Diana H. added, “Needing to upgrade our phones so frequently.”
Built-in obsolescence and marketing cycles drive most of the demand.
18. Vitamins and supplements
“If I took every supplement they say I NEED I wouldn’t need food. Nor could I afford it,” said Tausha L.
19. Fake pockets on women’s pants
Jessica W. said, “I have to buy men’s pants for work because women’s pants would just get torn up too fast!”
Form over function, and then they charge more for it.
20. Disposable everything
“The ‘convenience’ of disposable everything,” said Rick R.
It’s killing the planet—and draining wallets.
21. Tipping
“I’m sick of supplementing for corporations that refuse to pay a living wage,” wrote Susan V.
Tipping culture has evolved into something far removed from its original intent, and for many, it now feels like a burden shifted onto the customer.
The bigger picture
People aren’t saying all these things should vanish tomorrow. But when we start seeing convenience sold as necessity, and insecurity turned into billion-dollar markets, it's worth asking: who benefits from all of this?
And more importantly—who pays?
This article originally appeared earlier this year.